Brand Manager

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates
About the Company Our client is one of the most recognized quick service brands in the world, operating more than 7,500 locations globally and serving tens of millions of guests each week. Backed by the world's largest restaurant group, the company has built its reputation on bold brand innovation, cultural relevance, and a genuine willingness to challenge industry norms. Their marketing organization is one of the most active and creatively ambitious in the category, operating across national campaigns, new concept development, and emerging sub-brand growth.
About the Role This is a contract Brand Manager opportunity within the Beverages marketing team, covering a maternity leave for approximately six months. The role carries real ownership and sits at the center of an exciting growth area — a new beverage concept that is actively expanding through grand openings, flagship store launches, and national testing programs. The Brand Manager will lead integrated marketing strategy and execution across paid, owned, and earned channels, manage agency partners, and drive cross-functional alignment across a broad set of internal stakeholders. The right candidate will own programs end to end and be expected to hit the ground running from day one.
Key Responsibilities Own and lead integrated 360 marketing strategy and execution across paid, owned, and earned channels for the beverages sub-brand, including merchandise, point of purchase, local store marketing, and experiential activations
Lead execution and launch readiness for multiple grand openings, building on established launch plans to drive local market activation and successful store openings
Build and execute marketing strategy for a high-visibility flagship store opening
Support a sub-brand media test program including execution, performance assessment, and next-step strategy recommendations
Drive cross-functional alignment across internal teams and agency partners spanning menu, digital, app, third-party delivery, social, print, and digital menu boards
Support deck development and cross-functional coordination for senior leadership alignment meetings and franchisee communications
Manage agency relationships and hold partners accountable to timelines, deliverables, and brand standards
Develop, track, and report on marketing KPIs to demonstrate program performance and inform strategy
Qualifications 8 or more years of relevant experience including 3 or more years in Brand Marketing, Product Marketing, or Strategic Planning
3 or more years in a management or leadership role
Demonstrated ability to build and execute brand marketing strategies from the ground up across multiple channels
Proven experience leading cross-functional teams and agency partners to deliver integrated, multi-channel marketing campaigns
Experience developing and tracking marketing KPIs and translating performance data into actionable recommendations
Strong project management and planning skills with the ability to manage multiple workstreams simultaneously under deadline pressure
Clear, confident communicator with the ability to influence and align senior stakeholders and cross-functional partners
BA required; business or marketing degree preferred
CPG or QSR background strongly preferred
Experience in multi-channel retail or franchised business environments is a plus

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