Specialist: Communications Engagement

Anne Arundel County Public Schools Administration - Communications - Central Office - Annapolis, Maryland Open in Google Maps
Specialist: Communications Engagement Anne Arundel County Public Schools Administration - Communications - Central Office - Annapolis, Maryland Open in Google Maps
This job is also posted in Anne Arundel County Public Schools
Job Details Job ID: 5932334
Application Deadline: Sep 28, 2026 11:59 PM (Eastern Standard Time)
Posted: Sep 18, 2026 4:00 AM (UTC)
Starting Date: To Be Determined
Job Description Title Code: Specialist: Communications Engagement
JOB SUMMARY
Assists the Chief Communications Officer and Executive Director, Communications & Community Engagement in a variety of professional level tasks relating to the functions and services of the Communications & Community Engagement Division of the school system. Develops and executes strategic communications initiatives that increase engagement with students, employees, families, schools, and the broader community. Serves as a district storyteller by identifying, developing, and sharing compelling stories that highlight the people, programs, achievements, and opportunities that define Anne Arundel County Public Schools. Works collaboratively with schools and Central Office departments to produce both internal and external high-quality multimedia content that strengthens public trust, celebrates student and staff success, and advances the district's strategic priorities.
Additional Work Days/Hours
Ability to work flexible schedules
ESSENTIAL DUTIES/RESPONSIBILITIES
Identifies, researches, and develops compelling stories that showcase the accomplishments, innovation, and impact of AACPS students, employees, schools, programs, and community partnerships.
Contacts and works closely with school-based and Central Office administrators, supervisors, faculty, and other staff members to obtain information on current events, activities, programs, and other topics of general interest to the public. Works proactively to identify newsworthy stories and emerging trends that reflect district priorities.
Works with Communications Division Student Intern Program, providing comprehensive internship and apprenticeship opportunities to AACPS high school students that immerses them in media-related projects and activities.
Assists the Chief Communications Officer and Executive Director, Communications & Community Engagement with the development of communications plans and engagement programs that highlight student and staff talents, achievement, and expression.
Assists in the designing and maintenance of digital platforms dedicated to student voice and representation.
Creates engaging content for district websites, social media platforms, newsletters, publications, video productions, podcasts, and emerging digital communication channels for internal and external communications purposes.
Contributes to and supports public relations activities as necessitated by correspondence and telephone inquiries.
In conjunction with Communications & Community Engagement Division colleagues, disseminates news and other information to targeted audiences through variety of online avenues, including social media.
Provides technical assistance to school-based and Central Office administrators, supervisors, faculty and other staff members concerning communications efforts.
Researches, drafts, edits, and contributes to the development of media inquiries, speeches, presentations, publications, and other communications materials as assigned.
Performs other related duties as assigned within the same classification or lower.
MINIMUM QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education
Bachelor's Degree in Communications, Journalism, English or related field of education from a regionally accredited college or university required;
Or an equivalent combination of education and experience which provides the required knowledge, skills, and abilities deemed sufficient to prepare the employee to successfully perform the duties of the position.
Experience
Two (2) years relevant professional experience in communications, education, or other related areas required;
Project management experience preferred;
Or an equivalent combination of education and experience which provides the required knowledge, skills, and abilities deemed sufficient to prepare the employee to successfully perform the duties of the position.
Knowledge, Skills, Abilities and Other Characteristics
Demonstrated storytelling skills and ability to write and edit professional publications and news feature articles.
Understanding of media relations, engagement strategies, and student-centered communication planning.
Demonstrated proficiency with core social media platforms in a workplace setting.
Ability to work in a fast-paced environment, manage multiple priorities, seek support from team members, and take initiative with limited supervision.
Ability to produce multimedia content including photography, videography, and social media content.
Ability to effectively present program initiatives and information to a variety of audiences (i.e., Board of Education, directors, executive staff, school faculties, higher education, business & industry, parent/community groups, and the Press).
Knowledge of K-12 school organization and administration, preferred.
Demonstrated ability to effectively work and communicate with diverse populations.
Ability to develop authentic narratives that reflect diverse voices and experiences using thorough research and intuitive interview skills.
Demonstrated proficiency with business technology applications (e.g. Video/Web Conferencing, Microsoft Office Suite - Word, Excel, Outlook, PowerPoint, and Copilot preferred).
Licenses and Certifications
Employee must retain active licenses, certifications, and enrollment as a condition of employment.
N/A
Driving Requirements
N/A
LEADERSHIP ROLE
N/A
PHYSICAL DEMANDS/WORKING CONDITIONS
The physical demands and working conditions described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands
Standing: under 1/3 of the time
Walking: under 1/3 of the time
Sitting: between 1/3 and 2/3 of the time
Keyboarding: between 1/3 and 2/3 of the time
Talking: between 1/3 and 2/3 of the time
Hearing: between 1/3 and 2/3 of the time
As required by the duties and responsibilities of the position.
Vision
No special vision requirements
Work Environment
Office, school or similar indoor environment: over 2/3 of the time
Noise Level
Moderate: between 1/3 and 2/3 of the time
Weight & Force
Lifting and carrying requirements.
Up to 10 pounds: under 1/3 of the time
Travel Requirements
N/A
Approved Date: 8/1/2026
Established Date: 5/1/2013
Title Code: B05678
Title: SPECIALIST: COMMUNICATIONS ENGAGEMENT
Alternate Title: Specialist: Communications Engagement
Reports to Generic: Executive Director
Reports to Specific: EXECUTIVE DIRECTOR: COMMUNICATIONS & COMMUNITY ENGAGEMENT
Division: Communications
Business Unit: Communications & Community Engagement
Department:
Negotiated Agreement: N/A
Unit: V
Days Worked: 260
FLSA Exemption Status: Exempt
Grade: PG05
Position Type: 1.00 FTE
Job Categories: Support Staff > Administrative Assistant
Essential Job:
Months Worked: 12
Hours Worked: 8
Job Family: Communications and Media Services
Sub-Function: Media Relations
VR# 27039
Equal Opportunity Employer Anne Arundel County Public Schools prohibits discrimination in matters affecting employment or in providing access to programs on the basis of actual or perceived race, color, religion, national origin, sex, age, marital status, sexual orientation, genetic information, gender identity, or disability.For more information, contact:Anne Arundel County Public SchoolsDivision of Human Resources, 2644 Riva Road, Annapolis, MD 21401.410-222-5061 TDD 410-222-5000 or Email Recruitment
Job Requirements Citizenship, residency or work visa required
Contact Information Human Resources
2644 Riva Road
Annapolis, Maryland 21401
Phone: 410-222-5061
Fax: 443-458-0134
Email: recruitment@aacps.org

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