Marketing Lead

Location: Remote - UK or Europe
AboutMineHub

About the role
We'rehiring a MarketingLeadto ownand evolveMineHub'smarketing function as we sharpen our market positioning and scale our commercial motion. This is a hands-on, individually-contributing role for someone who can both set marketing strategy and execute it, from refining how we tell our story, to building the assets our sales team relies on every day, to gettingMineHubin front of the right audiences at industry events.

You will work closely with sales for customer and market input, and with design for visual execution.You'llbe the one driving the marketing agenda day to day, including the grassroots, on-the-ground activities that build our presence in the metals and mining community.

What you'll do
Demand generation

Campaign strategy: Plan and run multichannel campaigns that connect social, content, email, landing pages, and events around a single message and a clear conversion goal

Social media: OwnMineHub'spresence on LinkedIn and X. Build a posting cadence, grow engaged followings, and run paid campaigns where they earn their cost

SEO: Own our organic search strategy. Do the keyword research, shape content around it, fix on-page basics with design and web, and grow qualified organic traffic quarter over quarter

Landing pages and conversion: Create landing pages for campaigns, events, and content, each with a clear goal and a measured conversion rate. Test and improve them over time

Email campaigns: Build email programs in HubSpot that move leads from first touch to sales-ready, including follow-up for event and content leads

Webinars: Plan and run webinars with our experts and customers, from topic and promotion through to follow-up that feeds the funnel

Brand, positioning, and content

Positioning and messaging: RefineMineHub'smarket positioning with sales and leadership, and make sure that story shows up consistently everywhere we speak

Website: Partner with our Head of Design on the ongoing evolution of minehub.com so it reflects our positioning and converts visitors

Product marketing: Build andmaintainbuyer personas, support product launches with clear messaging, and keep our competitive positioning current

Customer stories: Turn customer wins into case studies and stories, working with sales and customer success, and use them across campaigns, the website, and sales materials

Thought leadership: Develop a pipeline of articles, whitepapers, and commentary, and distribute it across the channels where our buyersactually are

Sales enablement and events

Sales enablement: Build andmaintaina current, well-organized library of presentations, one-pagers, and collateral, all on message

Speaking and events: Identifythe right industry conferences and speaking slots, prepare our spokespeople, and make sure every event feeds the funnel with follow-up campaigns

Community: Drive the grassroots activities, industry relationships, and on-the-ground presence that buildMineHub'scredibility in the commodities market

Measurement

OKRs: Deliver against quarterly OKRs set with leadership

Analytics and reporting: Own the marketing dashboard. Track KPIs like traffic, engagement, conversion, and pipeline influenced in HubSpot and our analytics tools, and report monthly on what worked, what did not, and what changes next

Whatwe'relooking for

5+ years of B2B marketing experience, ideally in SaaS or another enterprise or technical space

A track recordof planning and running digital campaigns that generated measurable impact

Hands-on experience growing corporate LinkedIn and Twitter accounts

Working knowledge of SEO: keyword research, content optimization, and the on-page basics

Comfort with a modern marketing stack. We use HubSpot; experience with it or a close equivalent and web analytics

Demonstrated experience owning positioning and messaging for a company or product line

A strong writer who can turn technical or commercial topics into clear, plain-English narratives

Experience building sales enablement materials and working closely with a sales team

A data habit: you check the numbers before you decide, and you can explain them to leadership

A self-starter comfortable without a large team behind them, with design and sales as partners

BONUS: Experience in metals and mining, commodities, or supply chain industries

What success looks like

MineHub'spositioning is clear, consistent, and reflected across the website, sales materials, and public-facing content

Sales has a well-organized, current library of presentations and collateral to draw on

A steady cadence of thought leadership content is published and distributed

MineHubhas a visible presence at relevant industry events, with well-prepared speakers

Growing grassroots engagement and brand recognition within the metals and mining community

WhyMineHub?

Contribute to transforming the global mining and metals supply chain through transparency, sustainability, anddigitisation

Join a mission-driven team that values integrity, culture, collaboration, and long-term thinking in everything from customer relationships to code

Be part of a fast-growing company that combines startup energy with partnerships across major industry players worldwide

Enjoy the freedom to lead initiatives, own the marketing agenda, and shape how the world's largest raw materials businesses see our platform

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