Paid Search Media Analyst

Data-driven and conversion-focused, the full-time Paid Search Media Analyst will manage and optimize paid media campaigns across search, display, and social platforms while working remotely to achieve client KPIs and drive revenue growth.
Key responsibilities

Build, launch, and optimize paid media campaigns, adjusting budget allocation to maximize return on ad spend (ROAS)
Continuously monitor and analyze campaign performance to uncover insights and refine targeting strategies
Lead client presentations and reporting on key metrics, proposing new growth opportunities aligned with business goals

Required qualifications

Bachelor's degree in Marketing, Advertising, Business, or a related field, with 2+ years of experience in digital media planning or automotive marketing
Active certifications in Google Analytics and Google Ads, with proficiency in major ad-serving platforms
Proven capability to manage programmatic digital media campaigns across diverse channels
Strong analytical skills to research industry statistics and analyze performance data
Exceptional writing and collaboration skills for creating marketing copy and engaging with cross-functional teams