Director, Media Strategy & Planning

Role Director of Media Strategy at Bristol Myers Squibb, responsible for developing and leading holistic media strategies across a designated Therapeutic Area (TA), integrating both DTC and HCP channels to enhance marketing effectiveness. Responsibilities oversee media planning and agency relationships, drive integrated campaigns, ensure regulatory compliance, and leverage media analytics for optimization. Collaborate with internal teams and external partners to align strategies with business goals, trends, and innovations. Requirements bachelor's degree; minimum 8 years in media strategy, planning, and digital execution, including at least 5 years within the pharmaceutical or regulated industry; proven experience managing agency relationships and implementing data-driven, personalized media campaigns. HighValue extensive experience in multi-channel marketing (TV, digital, social, print), expertise in personalization and analytics, familiarity with pharma regulatory landscape, and ability to influence in a matrixed environment. WorkSetup role specifics not stated; location involves hybrid or remote options.
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