Marketing Manager

Yogurtland is hiring a Marketing Manager

Pay: $85,000-$105,000/yr

About the Role
Yogurtland is hiring a Marketing Manager to lead brand strategy, campaign execution, and Local Store Marketing (LSM) programs for a growing national frozen dessert franchise. This role blends hands-on marketing craft - brand messaging, promotions, franchise support - with AI-powered tools like generative content creation, predictive analytics, and workflow automation.

You'll be a great fit if you’re a creative, data-driven marketer who wants to champion AI adoption across a team while staying grounded in strong strategy, storytelling, and cross-functional collaboration.

What You'll Do

Lead brand strategy execution and end-to-end marketing campaign development

Write brand messaging and promotional content that drives sales

Develop and refresh Local Store Marketing (LSM) toolkits with Operations and Training

Conduct market and competitor analysis using AI research and social listening tools

Use AI platforms across the marketing workflow - ideation, content creation, audience segmentation, A/B testing, and performance prediction

Track campaign performance with AI dashboards and predictive analytics to find optimization opportunities

Manage vendor and creative partner relationships

Support marketing budget planning and fund allocation

What You'll Bring

Bachelor's degree in Marketing or a related field

5-10 years of marketing experience, ideally in franchise or retail

Experience with social media strategy and analytics

Hands-on experience using AI marketing tools (e.g., ChatGPT, Claude, Midjourney) in real campaigns

Strong prompt-engineering skills and the judgment to quality-check AI output for brand accuracy

Familiarity with marketing automation platforms such as HubSpot, Klaviyo, or Salesforce Marketing Cloud

Excellent communication, presentation, and project-management skills

Why Join Yogurtland

Own brand and Local Store Marketing (LSM) strategy for a nationally recognized franchise brand

Work at the forefront of AI-powered marketing, with real budget and creative ownership

Collaborative, franchise-focused culture built on honesty, humility, and bold thinking

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