Marketing Manager

Our client is a world-leading healthcare technology company offering 3D medical imaging software and hardware for diagnosis, treatment planning, customized surgical devices, and anatomy education across the dental and medical industries.
About the Role
We're seeking a dynamic and experienced Brand and Content Marketing Manager to join our client's Marketing team. In this role, you'll lead a creative team to strategize, develop, execute, and optimize comprehensive content marketing programs — including content campaigns, product launches, and branding initiatives that align with company goals and enhance brand visibility.
This is an on-site position based at our client's headquarters in San Jose, CA .
What You'll Do
Design and implement comprehensive content strategies, including quarterly content and targeted advertising campaigns, to increase product awareness, generate demand, and drive lead generation
Develop, maintain, and refine core messaging for the company's brand, products, and value propositions, ensuring content resonates with various audience segments
Spearhead product marketing launch campaigns by crafting compelling messaging, defining unique value propositions, and producing high-impact promotional materials such as press releases, videos, social media posts, and email campaigns
Serve as the primary resource for developing a wide range of content, including ads, company collateral, brochures, white papers, blog posts, infographics, and product launch materials
Write engaging video scripts and collaborate with the production team to create high-quality video content
Oversee webinar programs, including selecting speakers, reviewing content and topics, and hosting sessions
Create, maintain, and update website content, and support the development of new website features as needed
Assist in creating media lists, conducting outreach for new product launches, and maintaining relationships with local news outlets
Track and analyze content marketing performance using metrics and KPIs, providing insights and recommendations for optimization
Partner closely with lead generation, events, sales, product development, and customer support teams to ensure cohesive, integrated messaging
Lead, mentor, and develop a high-performing content team
What You'll Bring
Bachelor's degree in Marketing, Communications, Business, Medical Science, or a related field preferred
5+ years of experience in brand and content marketing, preferably in healthcare or education technology
Strong writing, editing, and communication skills
Ability to create compelling content for diverse audiences
Proven experience with content management systems
Knowledge of social media and email marketing
Creative thinking and strong project management skills
Experience with design and web tools such as HTML, CSS, and WordPress
Physical Requirements
Ability to safely and successfully perform essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards
Ability to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards
Repetitive motion: substantial movements of the wrists, hands, and/or fingers; sitting, standing, bending, and reaching
Must be able to lift and carry up to 15 lbs.
Must be able to talk, listen, and speak clearly on the phone
What's Offered
Health, dental, and vision coverage for you and your family
401(k) with employer matching
Generous PTO and paid holidays
Casual, collaborative, and inclusive work culture
Equal Employment Opportunity employer. No H1B sponsorship available at this time. Local candidates preferred.

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