Brand Experience and Field Marketing Manager

Description

Legend Seeds and YieldMaster Solutions are seeking a strategic, creative, and agriculture-focused marketing professional to bridge the gap between the field and the marketplace. The Brand Experience and Field Marketing Manager will be responsible for transforming agronomic insights, customer experiences, and market intelligence into compelling marketing strategies and content that strengthens both brands.

This individual will spend significant time traveling throughout our dealer network, research plots, and industry events gathering firsthand market intelligence, documenting real-world stories, and identifying emerging opportunities. They will combine analytical thinking with exceptional visual storytelling skills to produce impactful photography, videography, and marketing campaigns that resonate with dealers and growers.

The ideal candidate is equally comfortable walking a soybean field, interviewing a grower, flying a drone, presenting marketing recommendations, and helping execute a major company event.

Role Responsibilities:
Field Marketing & Market Intelligence:

Serve as the marketing department's primary connection to the field by regularly traveling with sales, agronomy, and leadership teams.

Gather competitive intelligence, customer feedback, and market trends to help guide strategic marketing decisions.

Monitor dealer and grower needs to identify emerging opportunities and unmet market demands.

Evaluate campaign performance alongside field observations to improve future marketing initiatives.

Develop reports and recommendations that influence marketing strategy and product positioning.

Collaborate with product management, agronomy, and sales leadership to ensure marketing efforts reflect real-world customer needs.

Help identify customer success stories, testimonials, and product performance opportunities.

Content Strategy & Creative Production:

Develop and execute annual field content plans aligned with product launches and seasonal marketing initiatives.

Capture professional photography and cinematic video throughout the growing season.

Produce:
Brand videos

Product videos

Dealer success stories

Customer testimonials

Educational agronomy content

Social media content

Recruitment videos

Event highlight reels

Documentary-style field features

Coordinate and direct field video shoots.

Operate professional camera equipment, drones, lighting, and audio equipment.

Work closely with graphic designer and digital marketing staff to develop integrated campaigns.

Maintain organized digital asset libraries.

Campaign Planning & Brand Execution:

Assist in planning integrated marketing campaigns across multiple channels.

Collaborate on annual marketing calendars and campaign execution.

Ensure field messaging aligns with company branding and strategic priorities.

Participate in campaign brainstorming and creative development sessions.

Support product launches through coordinated field content and customer engagement.

Provide recommendations using campaign analytics and market research.

Event Planning & Brand Representation:

Assist with planning and execution of (including but not limited to):
Dealer Kickoff Meetings

Farm Shows

Customer Events

Field Days

Crop Tours

Product Launches

Media Events

Coordinate photography and videography during company events.

Manage event content creation before, during, and after events.

The responsibilities and scope of this role are subject to change and may evolve over time to align with the dynamic needs of the industry and the strategic priorities of the company. Flexibility and adaptability are essential, as this position may require adjustments to its focus and duties to support the continued growth and success of the organization.

Required Skillsets:

Minimum 5 years of professional marketing experience, preferably within agriculture.

Strong understanding of production agriculture and the seed industry.

Demonstrated experience in marketing strategy and campaign development.

Professional photography and videography experience.

Experience using DSLR/mirrorless camera systems.

Experience producing and editing video content.

Ability to travel approximately 50%.

Valid driver's license.

Desired Skillsets:

Strategic marketing mindset

Exceptional storytelling abilities

Strong photography composition skills

Advanced videography capabilities

Video editing expertise

Interviewing and communication skills

Project management abilities

Event coordination experience

Data-driven decision-making

Analytical thinking

Strong writing and copywriting skills

Ability to work independently while traveling

Excellent organization and time management

High attention to detail

Professional presentation skills

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