SEO Strategist

Cellular Sales
Website Optimization Strategist
Classification
Exempt

Reports to
Marketing Manager Consumer Communication

JOB DESCRIPTION
Summary/Objective
The Website Optimization Strategist is responsible for maximizing the performance and effectiveness of Cellular Sales' digital experience across consumer, recruiting, B2B, and local market initiatives. This role goes beyond traditional SEO. You'll own the strategy and optimization of our website experience, helping customers find us, engage with our content, take action, and ultimately connect with our brand. You'll serve as the primary expert for website performance, search visibility, analytics, conversion optimization, and digital experience, partnering with marketing, content, development, and UX teams to drive measurable business results.

Essential Functions
Own Website Strategy & Optimization

Develop and maintain a website optimization roadmap that aligns with business priorities and marketing objectives

Identify and prioritize opportunities to improve website performance, engagement, and conversion

Monitor website health, mobile experience, accessibility, technical performance, and Core Web Vitals

Continuously evaluate and improve high-impact pages, customer journeys, and website experiences

Drive SEO & Organic Growth

Develop and execute SEO strategies that increase organic traffic and search visibility

Conduct keyword research, competitor analysis, and search opportunity assessments

Partner with content creators to optimize content for discoverability, engagement, and conversion

Work closely with development partners to implement technical SEO improvements and best practices

Stay informed on industry trends, algorithm updates, and emerging search technologies

Lead Analytics & Performance Measurement

Own website analytics, reporting, and measurement frameworks

Serve as the primary owner of Google Analytics and Google Tag Manager

Build dashboards and performance reporting that deliver meaningful insights to stakeholders

Translate website data into actionable recommendations that improve customer experience and business results

Improve Conversion & Customer Experience

Analyze customer behavior and website journeys to identify friction points and opportunities

Recommend and coordinate A/B testing, experimentation, and optimization initiatives

Optimize pathways related to lead generation, recruiting, store engagement, and other key business objectives

Measure and communicate the impact of optimization efforts

Partner Across Teams

Collaborate with UX/UI designers to improve usability, navigation, and overall digital experiences

Translate marketing and business priorities into website requirements and enhancement requests

Partner with development teams to prioritize website improvements and enhancements

Ensure marketing campaigns direct customers to effective, optimized digital destinations and landing experiences

Work cross-functionally with content, recruiting, customer experience, paid media, and marketing teams to support organizational goals

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Competencies

Usage of Technical Expertise: Acquiring and applying technical and functional knowledge in one's own technological area of specialty.

Initiative: Spotting opportunities within a circle of influence; anticipating threats and acting on them; self-starting rather than waiting passively until the situation demands action.

Accountability: Accepting responsibility that results in anticipation/prevention of problem areas from actions, and problem solving inside and outside the department/organization.

Results Orientation: Being persistent and showing perseverance on achieving concrete and tangible results out of personal responsibility; getting optimum results from situations and being ready to take action and show tenacity in case of obstacles or resistance.

Problem Solving: Having the ability to identify problems and issues of varying complexities and to find effective solutions with few guidelines.

Attention to Detail: Taking responsibility for a thorough and detailed method of working.

Supervisory Responsibility
This position has no supervisory responsibilities.

Work Environment
This job operates in a professional office environment. This role routinely involves standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands
Must be able to sit for long periods of time.The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Position Type/Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m.

Travel
0-10%

Required Education and Experience

2-year degree

5+ years of experience in website optimization, SEO, digital marketing, web analytics, UX, CRO, or related disciplines

Strong understanding of website performance, search optimization, and digital customer experiences

Experience translating data and insights into measurable business outcomes

Proven ability to manage multiple priorities and collaborate across teams

Excellent analytical, communication, and problem-solving skills

Preferred Experience

4-year degree

Google Analytics (GA4)

Google Tag Manager

SEO platforms such as Ahrefs, Semrush, or Moz

Conversion Rate Optimization (CRO) methodologies

A/B testing and experimentation frameworks

Content Management Systems (CMS)

Website analytics and reporting tools

Understanding of website architecture, UX, and customer journey optimization

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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