Digital Marketing Manager

Description
Grace Bay Resorts is seeking a Digital Marketing Manager to join our team in a full-time, remote capacity. This exciting opportunity is based in Fort Lauderdale and sits at the heart of our growing hospitality brand, where you will play a key role in shaping how we connect with guests, drive bookings, and build lasting brand loyalty across the digital landscape.

As the Digital Marketing Manager, you will lead strategic marketing initiatives, oversee multi-channel campaigns,and partner closely with cross-functional teams to elevate Grace Bay Resorts' online presence. Your work will directly influence guest acquisition, engagement,and revenue growth while supporting the overall goals of our hospitality portfolio. From campaign planning to performance analysis, this role is essential to ensuring our brand stays visible, relevant,and compelling in a competitive market.

This position offers a competitive hourly rate of $40 - $60 USD per hour, along with the flexibility of remote work and the opportunity to make a meaningful impact within a fast-paced, hospitality-driven environment. If you are a strategic, creative, and data-informed marketer ready to grow with a dedicated team.

Responsibilities

Develop and execute comprehensive digital marketing strategies that drive brand awareness, engagement,and direct bookings

Manage multi-channel campaigns across SEO, SEM, email, social media,and display advertising

Analyze campaign performance using digital analytics tools and translate insights into actionable optimizations

Oversee website content, landing pages,and conversion rate optimization to enhance user experience and drive reservations

Collaborate with internal teams, external agencies,and partners to ensure consistent brand messaging across all digital touchpoints

Conduct market research and audience analysis to identify trends, guest needs,and competitive opportunities

Monitor digital marketing budgets, allocate resources efficiently,and maximize ROI across channels

Implement and refine SEO best practices to improve organic search rankings and visibility

Track key performance indicators (KPIs) and prepare regular performance reports for leadership review

Stay current with hospitality industry trends, emerging digital tools,and evolving marketing technologies

Align digital campaigns with seasonal promotions, property offerings,and brand initiatives

Drive guest retention and loyalty through personalized email journeys, re-targeting campaigns,and data-driven segmentation

Requirements

Mid-senior level experience in digital marketing, with a strong portfolio of successful campaign execution

Demonstrated experience within the hospitality industry or related service-oriented sectors (preferred)

Expertise in digital marketing channels including SEO, SEM, email marketing, social media advertising,and content marketing

Strong analytical skills with the ability to interpret data, generate insights,and make data-driven decisions

Proven ability to manage multiple projects simultaneously in a fast-paced, remote work environment

Excellent written and verbal communication skills with a keen eye for brand voice, storytelling,and audience engagement

Hands-on experience with web analytics platforms, CRM systems,and marketing automation tools

Solid understanding of digital advertising principles, audience targeting,budget management,and performance optimization

Ability to collaborate effectively with cross-functional teams, agency partners,and internal stakeholders

Self-motivated, proactive,and resourceful with strong organizational and time-management skills

Knowledge of hospitality marketing trends, guest lifecycle strategies,and revenue-driven campaign planning

Creative thinker with a passion for delivering impactful, measurable results in a remote-first culture

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