Digital Strategist, Performance Marketing View role

Digital Strategist, Performance Marketing
Working hours are PST

About Valid
Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.

In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.

We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.

This Role is for you if you are:

A consumer obsessed full-funnel marketing strategist

First in line to try the newest AI marketing tools

Well versed in navigating the Ads Managers for the main paid social and search ad platforms, leveraging the latest tools/features

Run campaigns focused on sales, CPAs and ROAS, not traffic and awareness.

Passionate about ad networks and performance marketing strategyforconsumer digital products

Obsessed with discovering and tracking social media trends

Customer obsessed (we put it in their twice on purpose!)

Focused on paid media, we don’t do SEO or other digital paths, we are 100% focused on ROI-based ads.

Preferred: savvy on app growth marketing for iOS and app user acquisition.

We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an account manager who can help set strategy based on a clients needs and business objectives.

Role & Responsibilities
30% of your time

Understand a client’s business objectives and KPIs

Define strategy for the account based on budget and objectives

Analyze results and in market trends to devise the best path forward

Manage a team of marketers to use tooling you to deliver a best-in-class ads experience

Account Management

60% of your time

Interface directly with clients on a weekly basis

Present reports, give update on campaigns, give guidance on using Valid tools and assistance on media related queries

Be the clients first and primary point of contact at Valid

Product

10% of your time

Interface directly with engineering & PMs to translate marketing processes into real products

Required Qualifications

Strong english and client-facing communication skills

5+ years of performance marketing experience with at least 2+ years of full-funnel performance marketing experience within an agency

Manage +$150,000/month of ad spend across the following platforms:

Meta

TikTok

Google

Other advertising channels

Comfortable analyzing data and deploying statistical methods to “read the tea leaves” of an ad account.

Served in client facing roles as senior POC

Nice to Have

Managed and hired a team of marketers

Advertising for mobile apps:

Experience with MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.)

AppleSearchAds

Understand SKAN and iOS attribution

Experience with in-app growth analytics (tools like RevenueCat, Adapty, Mixpanel/Amplitude)

You’re Probably a Good Fit If:

Applying the latest tech in novel ways to delight customers excites you

Your goal is to maximize ownership

You want to join something early stage

The idea of organized chaos is what you want

Organized: Build with purpose, work efficiently, communicate clearly, especially in writing.

Chaos: We think the best place to learn is in market and will do what it takes to ship as quickly as possible.

What You’ll Be Getting

Work on a global team with flexibility and a collaborative startup culture

Annual company offsite - we gather in a new location each year to connect and celebrate

Competitive salary based on experience and location

Benefits: 401k, healthcare, FSA, lunch (for in-person days)

Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.

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