CRM Data & Audience Strategist Job at H&R Block in Kansas City

H&R Block is seeking a CRM Data Manager to lead customer audience strategy, segmentation, and data activation for lifecycle communications. You will partner across teams to deliver targeted campaigns using SFMC, AJO, and related CRM channels.
The role focuses on transforming first-party data into actionable audiences to drive engagement, retention, and revenue growth, with collaboration across analytics, operations, and technology teams.

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