Digital Media Manager

This position is responsible for developing, implementing and managing the City of Miami Beach's digital communication strategies, including creating and disseminating content across various social media and CRM platforms. The role requires independent judgment, adaptability and the ability to manage evolving priorities while collaborating with internal and external partners. The position supports the Director and Assistant Director of Marketing & Communications in crafting and communicating information to stakeholders, plays a key role in crisis communications and supervises one digital media staff member.
Crafts and curates information to disseminate across the city's various social media accounts
Synthesizes complex information into clear, concise, engaging content
Collaborates with members of the city's 20+ departments to develop creative strategies to convey information, initiatives, programs, etc.
Oversees bi-weekly e-newsletter and drafts dedicated resident emails regarding events, projects or emergencies
Researches market trends and implements innovative ideas to the city's digital strategy
Pitches and executes creative ideas for marketing campaigns to promote city initiatives
Produces digital media content such as videos and graphics for various platforms
Populates and manages detailed post calendars to keep track of events and share timely information regarding city initiatives
Collaborates with the graphic design and video production teams to create specific assets for various citywide campaigns across different channels
Regularly reviews analytics and creates reports on key metrics
Keeps abreast of city legislation and Commission/Committee meetings
Understands audience across various channels and maintains a cohesive brand voice
Works closely with the Miami Beach Police and Fire Departments during high impact periods, such as spring break, Memorial Day weekend, Art Week, and hurricane season
Serves as an integral part of the city's crisis communications team, working closely with the Division of Emergency Management and all city departments
Disseminates key emergency information to residents via digital communications channels, including MBAlert text messages
Attends citywide events to create content and post in real-time, this includes evenings and weekends
Produces and posts strategic content to continually grow digital audiences, effectively engage with current audience and expand reach.
Acts as a digital liaison for the city and interacts with social media users by responding to messages, inquiries and comments
Proactively monitors social media coverage/conversations and reports back on trends, issues and/or areas of opportunity
Manages the city's homepage, news and events sections and proofreads/approves content from various departments before going live to the public
Pitches creative ideas to promote city initiatives
Works closely with the Greater Miami Convention & Visitors Bureau and its agency of record to implement tourism marketing campaigns
Supervises the department's Digital Media Public Information Specialist
Writes scripts for public service announcements and/or campaigns
Conducts interviews and records on-camera and voice over work for videos
Collaborates with community partners and brands to promote events and campaigns
Facilitates social media brand collaborations and promotional giveaways
Supports city departments with proofreading and editing collateral, making sure overall branding is consistent
Keeps meticulous files on monthly work products and any reports generated
Bachelor's degree in Communications, Journalism, Public Relations, or related field preferred
Five (5) to seven (7) years of relevant experience
Must submit writing samples and portfolio of previous social content created.

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