Director of Search Marketing

To drive search acquisition and visibility strategies, the full-time salaried Director of Search Marketing will manage paid search, SEO, and AI search initiatives while collaborating with cross-functional teams to enhance customer engagement and optimize marketing investments remotely.
Key responsibilities

Own and optimize Candela's Paid Search and SEO strategies to drive qualified demand and increase visibility across various channels
Develop and implement AI search and Answer Engine Optimization strategies to improve representation in emerging search platforms
Establish KPIs and measurement frameworks to track performance and provide actionable insights to marketing leadership

Required qualifications

Bachelor's degree in Marketing, Business, Communications, Analytics, Digital Media, or a related field
Minimum seven years of experience in Paid Search, SEO, performance marketing, or digital acquisition
Deep expertise in Google Ads and strong understanding of Microsoft Advertising platforms
Demonstrated experience in developing enterprise-level SEO strategies and managing significant Paid Search budgets
Familiarity with analytics tools such as Google Analytics 4, SEMrush, and Ahrefs