Senior Integrated Marketing Manager

Own end-to-end launch strategy for new products, models, features, and partnerships

Define launch narratives and sequence assets across blog, docs, demo, video, PR, and sales enablement

Orchestrate cross-functional teams across product, sales, and DevRel from kickoff through post-launch

Tie every launch to measurable outcomes: pipeline, sign-ups, and adoption

Community & Developer Programs

Build and scale developer-facing programs including meetups, hackathons, workshops, and ambassador initiatives

Grow and activate community channels (Discord, Slack, forums, office hours)

Partner with DevRel to turn technical content into community moments

Drive developer loyalty and grassroots adoption

Events & Field Marketing

Own the full event portfolio: industry conferences (GTC, KubeCon, Re:Invent, NeurIPS), founder dinners, customer summits, and owned meetup series

Define event strategy - where to show up, key messaging, and on-site activations

Lead partner co-marketing activations with ecosystem partners

Measure event ROI through pipeline, accounts engaged, and content captured

Product-Led Growth

Partner with product and growth engineering to optimize the self-serve funnel

Drive improvements in landing page conversion, sign-up activation, and time-to-first-value

Build lifecycle email, in-product nudges, and onboarding flows

Architect the handoff between PLG motions and sales-assist for upmarket conversion

Integrated Campaigns & ABM

Run multi-channel campaigns by ICP and vertical across paid, organic, content, email, and field

Set and hit clear pipeline targets for each campaign

Stand up ABM motions for top enterprise accounts in partnership with sales

Content & Narrative

Translate deep technical work - benchmarks, architecture, customer outcomes - into compelling stories

Tailor messaging across technical buyers, executive decision-makers, and the broader market

Maintain narrative consistency across all channels

Measurement & Reporting

Own the integrated marketing dashboard

Track pipeline sourced and influenced, activation rates, MQL-SQL conversion, event ROI, and community growth

Lead post-mortems and translate insights into the next playbook

What We’re Looking For?

Bachelor’s degree in marketing, business, or related field (or equivalent experience)

7+ years of B2B marketing experience in AI infrastructure, cloud, developer tools, or technical SaaS

Proven track record running integrated campaigns that drive pipeline and adoption - not just impressions

Hands-on event execution: you’ve stood up meetups, run booths, and produced owned conferences

Demonstrated success with ABM and field marketing motions for enterprise accounts

Experience operating PLG funnels and the analytics behind them

Strong product instincts and technical fluency - you can talk to engineers and translate for executives

Sharp writer and editor with strong opinions on narrative and positioning

Data-driven approach to campaign measurement and optimization

Comfortable in 0-1 environments - you build the playbook, then run it

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