Senior Strategist, Performance Marketing - Marketplace Partnership

Lead and own PPC strategy for approximately 7–8 accounts as the primary media buyer
Serve as a primary client sponsor and foster high-level client relationships
Lead and manage Front Row’s core Amazon business, with potential expansion into Walmart and other marketplaces
Develop strategies for top clients focused on ad-attributed incremental revenue growth and client retention
Collaborate with Performance Marketing, data, insights, and cross-functional teams
Utilize Amazon PPC strategies to oversee campaigns from inception to execution
Own new client onboardings and set expectations and deliverables for full-funnel advertising
Build and optimize target audiences on and off site
Develop targeted campaigns and ads in collaboration with the DSP Lead
Manage account budgets, generate reports, and implement performance optimizations
Build and maintain strong client relationships as the Amazon paid-strategy subject matter expert
Train team members on PPC tools and insights
Lead the PPC component of client calls
Research creative and audience performance, provide client insights, and request new assets
Evaluate past performance and refine strategies for new and existing clients
Support forecasting, pacing, performance tracking, and KPI achievement
Contribute to PPC-related discussions and updated SOPs, best practices, and playbooks
Requirements +3 years of hands-on experience with Amazon PPC
Strong knowledge and perspective on Amazon PPC, Amazon DSP, and AMC
Advanced in Excel/Sheets (pivots, lookups), Google Slides, SQL, and Seller Central Reporting
Thorough understanding of various audiences (AMC Audience Builder), Premium Audience Insights, etc.
Ability to build and optimize target audiences on and off site
Clear understanding of retail and marketplace platforms and functions on Amazon
Experience with Vendor and/or Seller Central
Experience with Amazon Marketing Cloud (AMC) with hands-on-keyboard experience with ad tech providers
Agency/Aggregator experience is a plus
Thought leadership in new features, opportunities, and best practices
Core Competencies Demonstrates expertise in Amazon PPC strategy, campaign management, and client relationship building, with a strong focus on ad-attributed revenue growth and performance optimization. Proficient in utilizing data insights and cross-functional collaboration to enhance advertising effectiveness across various marketplaces.
Highest-signal resume keywords Amazon PPC Strategy
Client Relationship Management
Performance Optimization
Audience Targeting
Amazon Marketing Cloud (AMC)
Hard Skills Amazon PPC
Excel
Google Sheets
SQL
Seller Central Reporting
Audience Builder
Performance Tracking
KPI Achievement
Campaign Development
Ad Tech
Soft Skills Client Sponsorship
Team Training
Collaboration
Thought Leadership
Industry Keywords E-commerce
Marketplace Platforms
Retail Functions
Agency Experience
Best Practices
Tools & Technologies Amazon DSP
Google Slides
Performance Marketing Tools
Data Insights Platforms

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