Creative Strategist, Paid Media (Ryze Superfoods LLC; Austin, TX)

# **COMPANY** RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement , with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee delivering clean energy , mental clarity , and immune support . Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth and a community of over 1 million active subscribers. DTC remains the foundation, but RYZE has expanded into mass retail , quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027 . RYZE is uniquely positioned to redefine how people think about daily wellness. We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started! # **WHAT YOU'LL DO** The Paid Media Creative Strategist owns the creative and messaging strategy for paid media and search-driven campaigns, with a strong focus on static ad formats. This role drives performance-focused creative development through data analysis, structured testing, and cross-functional collaboration to support customer acquisition, revenue growth, and scalable digital marketing performance.## **WHAT YOU'LL DO** ****Paid Media Creative Strategy (Static Ads)***** Own the creative and messaging strategy for paid media and search-driven campaigns, emphasizing static ad formats.* Develop campaign concepts, creative frameworks, and testing roadmaps aligned to acquisition and revenue goals.* Establish scalable creative strategies that improve performance across digital advertising channels.* Translate brand positioning into performance-driven creative executions.****Performance Analysis, Tracking & Reporting***** Analyze digital marketing performance of static creatives using key metrics including: + Click-through rate (CTR) + Customer acquisition cost (CAC) + Cost per acquisition (CPA) + Return on ad spend (ROAS) + Campaign-level KPIs* Translate performance data into actionable insights and strategic recommendations.* Deliver regular reporting and performance updates to marketing leadership.****Creative Optimization & Experimentation***** Optimize creative assets, messaging, and formats based on performance trends and audience behavior.* Lead structured experimentation programs including A/B testing and creative testing frameworks.* Apply funnel and conversion insights to continuously improve engagement and conversion efficiency.* Identify winning creative patterns and scale high-performing concepts.* Docusign Envelope ID: E0B9858F-C262-48B9-B885-EF1ECA1891AF****Leadership & Quality Assurance***** Lead and manage designers and QA support teams.* Set creative priorities and ensure alignment with marketing and performance objectives.* Review deliverables to maintain quality, accuracy, and brand consistency.* Oversee workflows, timelines, and asset delivery across campaigns.****Cross-Functional Collaboration***** Partner closely with media buying, performance marketing, CRO, and analytics teams.* Align creative strategy with paid media execution and search marketing objectives.* Integrate performance learnings into ongoing creative planning and scaling strategies.* Support integrated marketing initiatives across multiple digital channels.****Digital Retail & E-Commerce Creative Strategy***** Develop and optimize creative assets for digital retail platforms such as Amazon and Target.* Ensure assets meet platform specifications while maintaining conversion-focused messaging.* Align creative execution with search visibility and e-commerce performance goals.****Conversion Rate Optimization & Content Funnels***** Collaborate with CRO teams on advertorials, listicles, and content-led landing experiences.* Contribute to visual direction, messaging hierarchy, and testing strategies.* Support initiatives designed to improve website conversion rates and funnel efficiency.****Campaign Planning & Multi-Channel Execution***** Support planning and execution of online marketing initiatives across paid media and performance channels.* Help define campaign concepts, rollout strategies, and testing plans.* Ensure creative readiness across platforms and campaign launches.* Supervise: Graphic Designers## **WHAT WE'RE LOOKING FOR** * Bachelor’s degree in Marketing, Advertising, Communications, or related field* 3 years of experience as a Paid Media, Creative Strategy, Performance Marketing, or Digital Advertising.## **WHY JOIN RYZE *** This isn't just an editing role—it's an opportunity to become a stronger performance creative, understand what makes ads convert at scale, and grow within a fast-moving creative team.* Learn directly from performance data: see which ads are winning, understand why they're working, and use those insights to improve your own creative decisions.* Learn from top-performing creatives in weekly creative and learning sessions where we break down winning ads, consumer psychology, performance marketing principles, and new creative approaches.* Work with the latest AI creative tools, with access to leading AI video, image, voice, and generation platforms.* Continuous learning & development, with access to courses, internal resources, tutorials, and ongoing experimentation with new tools and techniques.* Room to grow beyond the editor role as RYZE's creative team expands, with opportunities to step into leadership, management, training, and specialized creative roles.* High creative ownership: contribute ideas, experiment with new formats, and help shape how RYZE approaches performance creative.* Performance-based bonuses for strong-performing creatives when their ads reach key performance milestones. # **WHAT WE OFFER** ## **Benefits*** Competitive hourly or monthly contract compensation * Opportunity to work on high-impact performance creative for a fast-growing brand * Access to RYZE creative assets, tools, templates, and performance insights ### Join Our TeamWe are a fully remote, global company with a mission to help people feel better every day through the power of superfoods. We are looking for passionate individuals to help us grow our impact and community through a better-for-you daily ritual that supports whole body health.
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