Product Marketing Manager

Creating A Healthier Way of Living
Rinnai America Corporation is the leader in tankless water heating, a technology that is growing rapidly as businesses and homes "yank the tank" and convert to an efficient, endless supply of hot water and the only tankless water heating manufacturer in the US. We have a commitment to our employees and a strong, accountable culture with a practice of giving back to our communities.

Rinnai America Corporation (RAC) is looking for RAC-STARS! Check out why Rinnai is the hottest place to work https://www.rinnai.us/about/why-rinnai.

What does a Product Marketing Manager do at Rinnai?
The Product Marketing Manager is responsible for translating customer, competitive, and business insights into actionable product and go-to-market strategies. This role partners closely with Product Management, Sales, and Commercial teams to ensure new products are developed, positioned, launched, and scaled effectively.

This individual will play a critical role in representing Marketing throughout the new product development (NPD) process.

This position is located at 103 International Drive Peachtree City, GA with a hybrid schedule.
Other Perks/Benefits: Best-in-class health benefit programs that provide eligibility on 1st day of employment, 401k match, Paid Volunteer Community Service Day, and so much more

Essential Responsibilities:

Act as the primary Marketing representative within cross-functional product development teams, partnering closely with Product Management, Engineering, and Commercial stakeholders

Bring the voice of the customer, market trends, and competitive insights into product definition and roadmap discussions

Lead development of value propositions, target segments, and positioning early in the product lifecycle

Validate product concepts through market research, customer feedback, and testing

Develop clear, compelling product positioning and messaging frameworks targeting key segments and audiences

Translate technical product features into customer-centric benefits and outcomes

Maintain consistency in messaging across all product communications

Lead go-to-market planning for new products and key product enhancements

Develop and execute launch plans, including timelines, deliverables, and cross-functional coordination

Partner with Sales to ensure launch readiness, including training, enablement materials, and tools

Monitor launch performance and optimize post-launch

Create and deliver sales enablement content (pitch decks, playbooks, competitive comparisons, FAQs)

Act as a key resource for the sales organization on product value, competitive positioning, and use cases

Partner with sales team to identify opportunities and remove barriers to adoption.

Job Requirements:
Knowledge

Understanding of corporate and operational business issues

Marketing management, PR and advertising experience

Demonstrated understanding of business strategies and tactics to implement brand and marketing initiatives

Experience in serving as marketing lead for New Product Development initiatives

Experience in B2B marketing to commercial businesses

Experience in a multi-tiered distribution model

Experience in wholesale, heating and energy space

Bachelor's degree in business required.

Minimum 10 years of marketing or related experience.

Experience in consumer durables a plus.

Abilities

Results orientated, entrepreneurial, and self-motivating

Well-developed interpersonal skills to build positive working relationships with management

Comfortable working in team environment

Project management skills/ability to multitask and prioritize

Excellent communication skills, both written and oral presentation skills

Strong Microsoft Office tools proficiency

Working Conditions & Physical Requirements:
Physical Activities

Remaining in a stationary position, often standing, or sitting for prolonged periods.

Communicating with others to exchange information.

Accessing the accuracy, neatness, and thoroughness of the work assigned

Physical Demands

Sedentary work that primarily involves sitting or standing.

Environmental Conditions

No adverse environmental conditions expected.

Benefits

Medical, Dental, Vision, and Prescription

Flexible Spending Account (FSA) options for Medical and Dependent Care

Paid Time Off (PTO), Floating Holidays (FH)

Paid Holidays

401(k) Plan with Company Match

Company Paid Life Insurance

Voluntary Life Insurance

Short- and Long-Term Disability

Professional Development

Tuition Reimbursement

Annual Incentive Plan (AIP)

Referral Bonuses

Paid Volunteer Community Service Day

Tobacco and Drug-Free Campuses

Employee, family, and friend's discount

Rinnai America Corporation is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.

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