Social Media Manager

SOCIAL MEDIA MANAGER - MARKETING
ABOUT ECHELON
ECHELON is a veteran founded & operated energy drink built for the military community, athletes, competitors, and those who demand more. No artificial flavors or colors, zero sugar, and no proprietary blends. We're gritty, community-driven, & rapidly scaling across military, DTC, and national retail.

THE ROLE
ECHELON is looking for a culturally plugged-in Social Media Manager to own our organic social presence and help make the brand impossible to ignore online. This hands-on individual contributor turns our products, drops, partnerships, retail moments, events, and community into timely content that grows ECHELON's audience and cultural relevance.

WHAT YOU’LL DO
Social Strategy and Execution

Develop and execute ECHELON's social strategy and calendar across Instagram, TikTok, X, Threads, Facebook, YouTube, LinkedIn, Discord, & more.

Translate brand and marketing priorities into platform-native content while protecting ECHELON's distinct voice, humor, and visual identity.

Stay plugged into internet culture, trends, memes, and emerging formats; move quickly on relevant opportunities without forcing the brand into conversations where it does not belong.

Collaborate with the Brand Voice team to maintain brand sense of humor and voice. We take our products seriously, but we don’t take ourselves too seriously.

Own organic social around drops, launches, retail moments, partnerships, and events - from tease and reveal through launch-day reaction, UGC, and post-launch storytelling.

Capture or coordinate content at key activations and work with internal teams, freelancers, and creative partners as needed.

Community, Creators & UGC

Be the pulse on ECHELON's audience and adjacent communities by monitoring and engaging across comments, DMs, tagged content, creators, brands, sentiment, and emerging conversations.

Collaborate with the Influencer & Affiliate Manager to build a UGC pipeline across military Base Reps, ambassadors, athletes, creators, partners, and highly engaged customers.

Partner closely with the Influencer & Affiliate Manager to amplify strong creator content on owned channels, surface organic creators, advocates, and brand opportunities for deeper partnership.

Track social performance and community insights, maintain an organized content library, and report learnings and opportunities to the Director of Marketing.

REQUIRED QUALIFICATIONS

3-5 years of experience in social media management, organic social, digital content, or a related role

Portfolio demonstrating strong social-first content and meaningful organic engagement

Deep understanding of Instagram, TikTok, X, short-form video, and current internet culture

Experience coordinating with creative freelancers (photographers, videographers, editors) & managing production workflows

Experience with online communities, UGC, creators, or ambassadors, with the ability to move fast and operate autonomously in a high-growth environment

Working knowledge of social media management tools

Excellent writing, brand voice, creative judgment, and sense of humor

Ability to move fast, manage multiple workstreams, & prioritize effectively in a high-growth environment

PREFERRED QUALIFICATIONS

Background in DTC ecommerce, CPG, beverage, or culturally driven consumer brands

Experience supporting product drops, retail moments, activations, or creator/ambassador programs

Proven influencer or creator management experience, including scouting, briefing, & performance analysis

Familiarity with fitness, wellness, & the military/veteran communities

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