Associate Growth Marketing Manager

Seeking a high-energy marketer to create and distribute the content that builds My-Take's brand awareness and generates leads, while supporting a targeted outbound sales motion. The individual will work closely with the Associate Director of Marketing and co-founder to produce and distribute thought leadership content and drive personalized sales outreach. The position is fast-paced and will require strong writing and fast decision-making skills.

My-Take is a Greater Boston-based company whose primary product/service is delivering consumer insight through online communities. Communities allow brands to instantly attain feedback and ideas from hundreds or thousands of target consumers on an ongoing basis. My-Take works with a wide range of companies, including several of the Fortune 500, and has been named a GRIT Innovative Supplier in Market Research for six consecutive years.

Responsibilities

Write, edit, and publish thought leadership articles, press releases, and platform launch content

Repurpose existing content and research into additional blog articles, social posts, short videos, etc

Create graphics to support campaigns

Pitch and place articles with industry directories and trade publications

Identify new content opportunities and help drive the strategies behind them

Develop and execute the social media strategy for the company page and leadership's personal pages

Build the social content calendar in partnership with the Associate Director of Marketing, and produce the posts that fill it

Grow the company's social audience and engagement

Build detailed and curated target prospect lists, and maintain a prioritized outreach queue for sales

Sync with sales to track outreach results and improve list targeting over time

Report on content, social, and campaign performance using Google Analytics, and adjust the approach based on what performs

Support trade shows, conferences, and product demos, including on-site representation

Support a range of additional marketing initiatives as needed

Skills

Strong writing and editing skills across long-form and short-form content

Fluency with AI tools for drafting, research, and analysis as part of daily work

Ability to work autonomously, research open questions, and make decisions independently

Social media strategy and execution, particularly LinkedIn

Ability to learn a technical product well enough to write about it accurately

High energy level and an entrepreneurial spirit

Comfort interacting with clients, prospects, and industry contacts in person

Attention to detail and consistency with brand voice

Required Qualifications

Two to three years of marketing experience, B2B preferred

BA or BS in marketing, communications, journalism, or related field

Preferred Qualifications

A portfolio of published, public-facing writing

Experience with Google Analytics and reporting on marketing performance

Market research or insights industry experience a plus

Light video editing and design experience, such as Canva or Figma, a plus

Compensation Range: $65,000.00 - $72,000.00 per year

#J-18808-Ljbffr