Digital Content Specialist

Reports To: Marketing + Communications Manager
Status: Part-time (20 hours per week)
Position Overview
As the Digital Content Specialist you will capture, create, and manage compelling digital content that showcases every facet of the Club experience. You'll ensure the Club’s brand is consistently and professionally represented across all digital touchpoints while driving engagement, revenue support, and recruiting visibility.

Working closely with the Marketing + Communications Manager, this position owns the day-to-day management of the Club’s social media platforms, maintains the digital content calendar, and ensures a consistent posting cadence aligned with strategic

marketing objectives. Because the Club experience extends beyond traditional business hours, this role requires schedule flexibility to capture meaningful moments in real time.

Content Creation & Storytelling

Capture professional photography and video across golf, racquets, fitness, dining, aquatics, and member life

Produce engaging short-form video content including reels, stories, highlights, and promotional clips

Maintain consistent visual identity across all digital platforms

Proactively identify storytelling opportunities that support marketing priorities

Work with department leaders to prioritize coverage based on strategic marketing objectives

Event Coverage
Provide on-site content coverage for member programs, tournaments, signature events, and seasonal activations across all Club departments.

Prioritize coverage based on marketing objectives, seasonal campaigns, and Club initiatives.Deliver timely post-event content to maintain engagement momentum, extend event visibility, and support overall engagement and revenue goals.

Social Media Ownership

Own day-to-day management of all social media platforms

Maintain and manage the digital content calendar

Write captions aligned with brand voice

Monitor engagement and support community interaction

Serve as a steward of the Club’s digital brand standards across platforms.

Performance & Analytics

Track engagement, reach, follower growth, and overall content performance across platforms

Provide monthly performance summaries highlighting key metrics, trends, and insights

Evaluate content effectiveness in relation to marketing campaigns, event promotion, retail initiatives, and recruiting efforts

Recommend strategic adjustments to content style, cadence, and platform focus based on performance data

Identify high-performing content themes and replicate successful formats to drive continued engagement and revenue support

Develop content highlighting pro shop merchandise, apparel, accessories, and seasonal arrivals

Create promotional visuals and short-form videos that support revenue initiatives

Collaborate with Pro Shop leadership on product launches and promotional timing

Capture and create content supporting recruiting initiatives

Develop LinkedIn-focused content showcasing culture, team development, and career growth

Highlight employee stories and behind-the-scenes operations

Marketing Support

Provide content assets for email marketing, website updates, and digital advertising

Serve as a collaborative right hand to the Marketing & Communications Manager in executing strategic initiatives

Availability to work evenings, weekends, and holidays as needed

Hours may vary based on Club calendar and seasonal programming

Qualifications

Experience managing social media platforms professionally

Strong photography and short-form video production skills

Proficiency in Canva, Adobe Creative Suite, CapCut, or similar platforms

Understanding of brand consistency and visual storytelling

Strong organizational and project management skills

Professional communication skills and collaborative mindset

Key Attributes

Creative and proactive

Detail-oriented

Strategic thinker

Adaptable and responsive

Strong awareness of digital trends

Performance Expectations & KPIs
Success in this role will be measured by:

Consistent posting cadence across priority platforms

Growth in engagement, reach, and follower base

Increased event visibility and post-event engagement metrics

Content support tied to retail promotions and campaign performance

Growth in recruiting visibility and LinkedIn engagement

Timely delivery of content aligned with marketing calendar deadlines

Monthly reporting with actionable recommendations

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