Creative Director, Brand & Content

Job Title: Creative Director, Brand & Content

A leading licensed apparel company, producing character and branded products across kids, family, and adult categories is looking for a Creative Director to join their team.

You will own the visual standard and creative direction across every consumer-facing touchpoint. Today that team includes a photographer, social media manager, ad specialist, and a Content Production Manager to be hired under you. You will partner with merchandising, licensing, ecommerce, and sales teams to understand what each launch needs, and translate that into creative strategy — ensuring outcomes are on brand, on license, on budget, and commercially effective.

Responsibilities

Define and own the brand’s identity and visual point of view, and build the cohesive creative vision that differentiates us in a crowded licensed category

Own the visual standard across all ecommerce and digital content, so the brand reads as one coherent experience wherever a customer encounters it.

Lead creative concept and art direction for seasonal launches, product photography, and lifestyle shoots; direct on set and own final creative approval

Design for constraint: a single hero concept has to hold up across product galleries, enhanced content, partner-facing placements, and paid media

Own and build the creative and marketing relationship with our licensors — ensuring not only all content follows brand guidelines while telling the brand’s story. Continouly monitor conversion, click-through, and sales data to prioritize creative investment where there is ROI.

Direct the creative experience of our direct-to-consumer site in partnership with development

Manage marketing budget, vendor and agency relationships, and production standards alongside your Content Production Manager

Remain current on emerging tools and AI-enabled creative workflows, and put them to work — within the same licensor compliance gate as everything else

Assisting day-to-day in any creative ecom function, such as designing a stakeholder presentation.

Qualifications

Bachelor's degree or equivalent

8+ years in ecommerce creative, art direction, or brand — ideally in apparel, consumer products, or DTC

Demonstrated experience building or repositioning a brand's visual identity, not only executing within an existing one

Experience leading and developing creative talent, and managing photographers, vendors, and agency partners

Direct experience with character licensing and licensor approval workflows, or passionate about the world of licensed brands

Strong hands‑on foundation in photography, art direction, image selection, and Photoshop — enough to direct a photographer with credibility and make the final creative call

Working knowledge of ecommerce merchandising, product detail pages, and enhanced content

Current portfolio to be submitted with your application

Salary $110,000-$160,000

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