Fractional VP of Marketing & Enterprise Growth

Fractional VP of Marketing & Enterprise Growth — Healthcare / Medicaid
Location: Remote — United States

Job Type: Fractional / Contract

Expected Commitment: Approximately 10–15 hours per week

Compensation: $4,000–$7,500 per month, based on experience, healthcare relationships and expected time commitment. Potential additional performance-based compensation may be available for defined enterprise business-development outcomes.

Benefits:

Flexible schedule

This Is Not a Traditional Fractional CMO Position
We are not primarily looking for someone to manage SEO, paid advertising, social media or consumer lead generation.

We need a healthcare executive who understands complex healthcare workflows and can translate that understanding into enterprise opportunities and strategic partnerships.

The right person should be equally comfortable discussing CareBridge with a Medicaid consultant, MCO executive, health-system leader, national home-care organization or healthcare technology company.

National Target Markets

Medicaid / HCBS / LTSS: Medicaid organizations, MCOs, AAAs/ADRCs, waiver administrators, case-management organizations and related entities.

Hospitals / Care Transitions: Hospitals, health systems, discharge/case-management departments and care-transition ecosystems.

Large Home-Based Care & Post-Acute Providers: Home care, home health, hospice, palliative care, PACE and large HCBS organizations seeking better client acquisition, conversion and continued participant/family engagement.

Medicare / Value-Based / Complex Care: Medicare Advantage, ACOs, population-health organizations, risk-bearing provider groups and complex-care programs.

Community & Social-Service Navigation: Organizations coordinating community healthcare, disability, senior, transportation, nutrition and other support services.

Key Responsibilities

Lead and refine CareBridge's national enterprise go-to-market strategy.

Develop differentiated positioning and messaging for each target vertical.

Build relationships with senior healthcare decision-makers.

Build and activate a national network of healthcare consulting firms that can introduce or incorporate CareBridge into existing client engagements.

Identify strategic integration and distribution relationships within the healthcare technology ecosystem.

Personally participate in executive outreach, discovery meetings and partnership development.

Identify workflow problems where participant engagement breaks down and translate them into CareBridge use cases.

Develop pilot opportunities with measurable objectives.

Help structure enterprise pricing and partnership strategies with CareBridge leadership.

Direct the development of enterprise presentations, case studies, LinkedIn thought leadership and executive outreach.

Coordinate internal and contracted marketing resources supporting enterprise growth.

Develop a measurable enterprise pipeline and repeatable national go-to-market model.

Ideal Background
Approximately 7+ years of relevant healthcare experience , preferably including senior responsibility for enterprise growth, strategy, partnerships, product marketing, business development or market development.

Highly relevant experience includes:

Medicaid / HCBS / LTSS

Medicaid managed care / MCOs

Healthcare enterprise technology

EVV or home-care technology

Hospitals and care transitions

Home health, home care, hospice or post-acute care

Medicare Advantage

Value-based care / ACOs

Population health

Healthcare consulting

Healthcare strategic partnerships

Experience working at or with Medicaid health plans, state programs, HCBS technology companies, health systems, healthcare consulting firms, national home-based-care organizations or enterprise healthcare technology companies is particularly valuable.

Existing relationships in these markets are a significant advantage.

This is a hands-on fractional executive position . The successful candidate will personally help originate relationships, participate in discovery conversations and advance enterprise opportunities.

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