Vice President, Paramount TV Marketing, BET

Vice President, PTV Marketing, BET Team On a mission to unleash the power of content… you in? We've got the brands, we've got the stars, we've got the power to achieve our mission to entertain the planet – now all we're missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.
Overview: As a Vice President of 360 Consumer Marketing & Brand Strategy at PTV/BET Networks, the ideal candidate will be responsible for the development and execution of marketing strategies to drive awareness of and engagement for BET programming and Brand initiatives. The main target of the marketing strategy and in-market plans will be to drive viewership, consumer engagement; while delivering unprecedented brand love for the BET brand. This role is a part of the broader Paramount TV Marketing Organization with specific focus on the BET brand.
Key focus areas for the role include developing show launch strategies, leading franchise brief development, and building winning cross functional launch plans that include insights, marketing strategy, creative executions, digital marketing, show experiential, and performance research. The role will also be integral to developing bold and disruptive ideas to further build the BET brand on a national, local and global basis. The role will report directly to the EVP of Marketing.
The ideal candidate will be a skilled and creative marketing professional with robust analytic, media, and project management skills. One who has a disruptive and curious nature, as well as the ability to solve problems creatively and autonomously will be welcomed to a high performing and dynamic team that is focused on doing meaningful work that matters.
Responsibilities:
Operate as the connective tissue for brands and various corporate departments to share information across the organization
Development and execution of BET brand strategies designed to drive brand health and love for BET
Manage execution of marketing campaigns in collaboration with other departments across disciplines (On-Air, Paid Media, Digital, Social, Press/Special Events, etc.)
Develop marketing briefs by compiling research, insights, competitive analysis
Identify unique partnership opportunities that reinforce the BET brand
Create and execute in-market brand events as needed in support of consumer marketing initiatives
Successfully create internal and external presentations (decks, one-sheets, recap reports, etc.)
Budget tracking for campaigns and initiatives
Work with the Research, Programming, Press, and Social/Digital departments, as well as other relevant teams
Analyze performance and monitor partnership investments
Make sure improvements are made to meet overall ROI goals
Basic Qualifications:
Minimum 10+ years of experience
Exemplary collaboration skills inside complex organizations
Demonstrate robust analytic thinking and ability to operate as a business owner
Ability to project-manage from start to finish
Top-notch written, verbal communication, and presentation skills
Flexibility, initiative, desire for dynamic environment
Solid interpersonal, relationship-development skills
Effective problem-solver with "can-do" attitude
Exemplary attention to detail and proficient PowerPoint skills
Well-organized with a deep ability to prioritize and a master at multitasking
Additional Qualifications:
Experience in marketing, advertising, or media strategy preferred
The BET Media Group, a unit of Paramount, is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture.