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Sr Marketing Product Manager (Health Technology)

Pop-Up Talent · Charlottesville, VA, USA ·

Job type:
Full Time

Department: Marketing
Reports to: Sr. Director, Strategy & Customer Excellence
100% onsite (Relocation assistance provided)
RANGE POSITION: Minimum: $130,000
Maximum: $160,000
SUMMARY: The Senior Product Manager leads the strategic and operational management of assigned product line(s) to achieve company sales, marketing, and financial objectives, with dedicated responsibility to primarily to support the ScottCare business. This role owns the full ScottCare product line marketing scope, from product positioning, messaging, collateral, and sales enablement through trade show strategy, branding, and execution. The role partners cross-functionally to translate voice of customer insights into product strategy, supports innovation and commercialization efforts, and drives development of marketing and training initiatives that communicate product value to customers and sales channels. The position plays a key role in product lifecycle management, regulatory support, and continuous optimization of product performance and market positioning
ESSENTIAL DUTIES AND RESPONSIBILITIES: Supports development and execution of Marketing Team strategy and annual product line plans aligned to company objectives
Solely supports ScottCare as the dedicated product management and product marketing owner for the full ScottCare product line
Leads voice of customer (VOC) research to identify market opportunities and inform product strategy and development priorities
Partners with Innovation teams throughout new product development, providing insight into customer needs, market dynamics, and pricing expectations
Develops demand forecasts, pricing strategies, and financial impact analyses for new product commercialization
Monitors product category performance and market trends to recommend portfolio optimization, including new product introductions or SKU rationalization
Owns full product line marketing and branding execution for ScottCare, including product literature, digital content, sales enablement, training materials, launch support, and trade show strategy and execution
Partners with Clinical Education and Sales teams to support product and procedure training for customers and distribution channels
Provides guidance and coaching to Marketing team members on product knowledge and cross-functional processes
Owns procedure-related product documentation (e.g., IFUs, surgical technique guides) and supports regulatory submissions and lifecycle requirements
Collaborates cross-functionally to ensure compliance with quality, regulatory, and operational requirements throughout the product lifecycle
Performs additional duties as assigned
EDUCATION AND EXPERIENCE: Education Requirements Bachelor’s degree in a related field required
Experience Requirements Minimum of 5 years of product management experience with demonstrated results required
Experience within medical device or healthcare industry preferred
Preferred Qualifications Experience supporting new product development and commercialization
Experience working in regulated environments (FDA, MDR, etc.)
Experience partnering with sales and clinical stakeholders
WORK ENVIRONMENT, PHYSICAL DEMANDS AND PROTECTIVE EQUIPMENT: Primarily office-based work environment with minimal physical demands
Requires ability to travel and stand for extended periods during training events, trade shows, customer interactions, and site visits
Adheres to all required protective equipment procedures, including medical facility protocols as applicable
Maintains confidentiality of sensitive company information, including product development and marketing strategies
SCHEDULE, TRAVEL RESPONSIBILITY, SPECIAL CONDITIONS OR REQUIREMENTS: Full-time position
Travel up to approximately 20% for trade shows, training labs, customer interactions, and product evaluations
May require participation in offsite events, cadaver labs, and clinical environments
We are an equal opportunity employer, and we are an organization that values diversity. We welcome applications from all qualified candidates, including minorities and persons with disabilities.

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