Lifecycle Marketing Manager

Join Country Walkers and VBT Bicycling Vacations; an award winning, Vermont based, active travel company and be part of our high performing, international team. We offer deluxe, small-group bicycling, hiking and Discovery tours worldwide at a variety of levels and paces. Positively impacting people’s lives through active travel experiences is what we’re all about!We’re looking for an experienced Marketing professional.
The Lifecycle Marketing Manager develops and executes lifecycle marketing strategies that engage customers from initial interest through booking, travel, and reengagement. Using customer insights, segmentation, testing, and performance data, this individual-contributor role partners with Creative, Product, Sales, Operations, and Technology to improve engagement, conversion, retention, and lifetime value. The role independently manages assigned campaigns and programs within established strategy, budget, and approval processes, without direct reports or ownership of overall marketing strategy, department budget, or the marketing technology roadmap.
Key Areas of Responsibility Lifecycle Strategy and Campaign Management
Email and Direct Marketing
Segmentation and Personalization
Testing, Measurement, and Optimization
Qualifications Bachelor’s degree in marketing, communications, business, analytics, or a related field, or equivalent experience
Approximately four to seven years of experience in lifecycle, retention, CRM, email, or digital marketing
Demonstrated experience building customer journeys, automated campaigns, and segmented communications
Experience with an email service provider, marketing automation platform, CRM, or customer data platform
Working knowledge of campaign analytics, testing methodology, and performance reporting
Strong project-management skills across multiple campaigns and deadlines
Strong written communication, editing, collaboration, and analytical skills
Experience marketing products with longer consideration periods and repeat-purchase potential
Familiarity with retention, loyalty, reactivation, and lifetime-value strategies
Experience with SMS, direct mail, or multichannel customer-journey programs
Working knowledge of data visualization or business-intelligence tools
Familiarity with privacy, consent-management, and email-deliverability practices

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