Director, Strategic Communications - Beauty & Lifestyle

New York, NY (Hybrid - in office 3 days a week)
Open Position Director, Strategic Communications – Beauty & Lifestyle Reports to Senior Vice President, Public Relations THE COMPANY Full Picture is a collective of entrepreneurial-minded, cross-industry experts who dream big, connect the dots in unexpected ways, and consistently deliver legacy-defining initiatives for our clients. Through our four divisions – Executive + Brand Strategy, Production, and Strategic Communications - we forecast trends, identify key moments, and capture the public’s interest to bring our clients’ ideas to life.
OVERVIEW The Director position works closely with the Senior Vice President to manage strategy across the beauty division to lead media and influencer outreach. The ideal candidate has a strong track record of securing top-tier placements and fostering relationships with influencers as well as help ideate across big brainstorms and client strategy.
The ability to interact with staff, clientele, and all external contacts—in a fast-paced environment, sometimes under pressure, while remaining flexible, proactive, resourceful and efficient —is crucial to this role.
It is also required that candidates hold a keen interest in the beauty/wellness/lifestyle industry in which this position centrally operates.
REQUIREMENTS Minimum 7- 10 years’ public relations experience
At least 4 years’ current beauty experience
At least 2 years’ client management experience
SKILLS & QUALITIES Assign, supervise, and manage the activities of a beauty public relations account team
Conceptualize and execute strategic communication plans across clients
Able to lead, encourage, mentor, and develop junior staff members
Effective organizational and project management skills
Proven ability to work well under pressure with tight deadlines
Plan and lead brainstorms with staff
Excellent verbal, written, presentation, organizational and follow-up skills a must
Ability to write interesting, creative, and effective press releases, media alerts, press pitches and materials
Possess knowledge of the beauty industry and popular culture
Able to work in a team environment- someone who is an enthusiastic team player and has the ability to get along with others
Establish and maintain effective working relationships with clients and media representatives and maximize these relationships to develop new business opportunities
Create and implement proactive and targeted press campaigns
Participate in meetings with potential new business clients and create proposals for these opportunities
QUALITIES AND CHARACTERISTICS Passionate about the beauty industry
Inquisitive about media & industry trends
Embrace and embody Full Picture Values, defined as:
EXCELLENCE
Doing high quality work; being organized, buttoned up and attentive to detail; building revenue; always learning & improving (even if this means stepping outside your comfort zone).
INTEGRITY
Treating clients, partners, and colleagues with respect; taking the high road; doing the right thing; say it in the room or don’t say it at all.
CREATIVITY
Pushing the boundaries/status quo; finding the new and most unique way to do things.
SERVICE
Responding to colleagues and clients in a timely fashion; communicating quickly and clearly; operating with extreme professionalism; doing the one extra thing; always thinking about how to make the sale (whether to a current or future client).
OPTIMISM
Being positive and enthusiastic even when things are difficult; finding the “and” and the “yes”; looking for the solution.
The Spirit of Full Picture We take great pride in everything we do to nurture the well-being of our employees - from a comprehensive benefits program and flexible work arrangements to a strong focus on company culture with ongoing skill-building and wellness opportunities.
We are an equal opportunity employer, and we welcome all smart, creative, future-focused brains.
Company Benefits & Programs Full time team members are eligible for the following:
Comprehensive medical benefits including health, dental and vision coverage
PTO plan that varies by level and tenure
Designated days off for mental health and wellness
401(K) plan with match option
Quarterly Company outings and team activities designed to promote knowledge and connectivity
Full Picture University (FPU) and CEO master classes to fuel professional growth and development
Mentorship from seasoned industry experts

#J-18808-Ljbffr