Senior B2B CRM & Lifecycle Marketing Lead

SOFTSWISS is seeking a Senior CRM & Email Marketing Manager to own and develop B2B CRM and email marketing across the customer lifecycle. You’ll build and optimise CRM communications in HubSpot and run automated journeys that move leads toward MQLs and pipeline.
Collaborating with Product, Growth Marketing, Sales, and other teams, you’ll design segmentation, lead scoring, ABM campaigns, and ensure data quality and GDPR compliance while driving measurable pipeline impact.

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