Co-brand Senior Product Marketing Manager

Strategic And Results-Driven Team Member We are seeking a strategic and results-driven team member to execute on partner-based co-branded credit card acquisition and engagement for one of US Bank's strategic partnerships. The ideal candidate will bring expertise in co-brand credit card programs, strong partner management skills, and a passion for delivering best-in-class experiences. This person will work with U.S. Bank colleagues, and the cobrand partner to deliver the strategy and roadmap to acquire and grow cardmembers profitably and at scale. They will identify, size, and prioritize new strategies, capabilities, and campaigns to drive growth by attracting new applicants and driving conversion in partner channels. They should have strong knowledge of entire funnel with proven success executing campaigns to drive members/prospects to conversion. The role requires experience in customer acquisition in credit cards, including targeting, testing, digital marketing, creative, and media execution.
Key Responsibilities:
Lead strategic planning and execution to grow acquisitions and portfolio engagement for assigned co-branded credit card program
Collaborate with partners to ensure seamless integration
Evaluate campaign performance and provide recommendations to optimize results, improve customer outcomes, and maximize return on investment.
Ensure compliance with corporate policies and regulatory requirements
Influence cross-functional teams and stakeholders to align strategic goals and campaign execution
Build and maintain trust-based relationships across all levels of the organization and within the co-brand partner organization
Manage multiple projects simultaneously while meeting deadlines, budget requirements, and performance targets
Basic Qualifications:
Bachelor's degree or equivalent work experience
5+ years of experience in payments and banking, including consumer and partner-facing roles
Preferred Skills/Experience:
Experience working in financial services, banking, or credit card issuer
Demonstrated success developing and executing data-driven marketing programs that deliver measurable business results.
Exceptional influencer with a track record of creating and executing strategies with and through internal and external stakeholders without direct authority
Expertise in developing full funnel acquisition programs, including targeting, creative, offers, conversion, approval and early engagement
Experience leveraging customer insights, analytics, and testing methodologies to optimize marketing performance.
Excellent communication, analytical, and problem-solving skills
Cobrand card partner relationship management
Strong analytical skills, ability to understand and use data
Cross-functional leadership and collaboration
Location expectations This role requires working from a U.S. Bank location three (3) or more days per week
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $111,600.00 - 136,400.00