Social Media Manager

Seeking Senior Social Media Manager for a Leading Opinion Journalism Organization
TorchLight Hire is seeking a Senior Social Media Manager to join the marketing team of our DC-based client—a prominent, longstanding opinion journalism and commentary organization. This is a strategic, hands‑on opportunity to lead social strategy and performance across the organization’s channels, working alongside an established Social Media Editor and reporting directly into senior marketing leadership.
This is a highly visible, public-facing brand role. The ideal candidate has demonstrably grown a social presence through smart, data-informed strategy—not just content posting—and is comfortable operating within a right‑of‑center editorial environment. Strong interest in candidates coming from media organizations.
Location Arlington, VA — in-office 4 days/week; flexible hours as needed
Employment Direct hire, full-time, permanent opportunity
In-office 4 days/week; flexible hours
Occasional evening/weekend availability expected around major news and political moments (e.g., election night), with coverage shared across the social team
Role Responsibilities Own social media strategy, analytics, and reporting across Facebook, Instagram, X, YouTube, TikTok, LinkedIn, and emerging platforms
Build out the organic and paid social funnel—from audience growth through to site traffic and subscriptions—including paid social and sequential ad campaigns
Directly own and manage a subset of priority social channels while providing strategic direction to the organization’s Social Media Editor on day-to-day content execution
Benchmark and track content performance, audience growth, and platform trends, and turn insights into actionable recommendations
Manage boosted and paid social budgets and evaluate performance against campaign objectives
Collaborate with Editorial, Video, and Marketing teams to prioritize stories and content for social distribution
Contribute hands‑on writing and editing, including occasional live coverage of major news and political moments
Skills and Experience 5+ years of experience in social media, digital media, audience development, or digital marketing
Strong analytics and reporting skills (e.g., Meta Business Suite, X/Twitter ads, conversion tracking)
Paid social experience and a solid understanding of the full social-to-conversion funnel
Strong content and editorial judgment, with excellent writing, editing, and headline skills
Strong understanding of news, politics, commentary, and current events; comfortable working within a right‑of‑center editorial environment
Comfortable using AI-assisted tools for content, analytics, and reporting
Compensation & Benefits Salary range: $100,000–$125,000, depending on experience
Full benefits
Outcomes-focused, flexible culture

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