Digital Marketing & Social Media Manager

Benefits Bonus based on performance
Competitive salary
Paid time off
About AXIA GeoCapital AXIA GeoCapital is a privately held real estate investment company focused on acquiring, developing, repositioning and operating real estate assets across Florida.
As our portfolio continues to grow, we are looking for a highly motivated Digital Marketing & Social Media Manager to build and lead our digital presence from the ground up.
This is an opportunity for someone who wants true ownership rather than simply executing an existing social media calendar. You will help determine how AXIA GeoCapital and its properties show up online, build the strategy, create the content and turn digital attention into measurable business results.
The Role The Digital Marketing & Social Media Manager will own social media and digital marketing strategy across AXIA GeoCapital and its portfolio of commercial and residential properties while maintaining the websites.
The primary objective is to build awareness of our properties and generate qualified leasing inquiries that can be passed to our property management and leasing teams.
You will take initiatives from ideation through execution, including strategy, content creation, publishing, community management, digital advertising, lead generation and performance reporting.
What You'll Do Build the strategy Develop AXIA GeoCapital's social media and digital marketing strategy from the ground up
Establish and grow social profiles for the company and individual properties
Develop distinct positioning, audiences and content strategies for commercial and residential assets
Create quarterly and monthly content and campaign plans tied to leasing and occupancy objectives
Identify new platforms, formats and marketing opportunities as the portfolio grows
Create and publish content Develop original content for Instagram, TikTok, Facebook, LinkedIn, YouTube and other relevant platforms
Visit properties to capture photo and video content
Produce property tours, amenity showcases, neighborhood content, tenant and resident stories, construction and renovation updates, short-form video and other creative concepts
Write engaging copy and maintain a consistent brand voice
Manage the complete content calendar and publishing schedule
Coordinate outside photographers, videographers, designers or other creative partners when needed
Generate leads Create digital campaigns designed to generate qualified inquiries for available apartments, offices and other spaces
Build compelling calls to action directing prospective tenants toward property websites, inquiry forms and leasing teams
Work closely with property managers and leasing teams to understand inventory, priorities and target tenants
Test and optimize paid campaigns across platforms such as Meta, Google and LinkedIn where appropriate
Track leads from campaign through handoff to the relevant leasing or property management team
Measure and improve Establish KPIs for each property and platform
Track qualified leads, website traffic, tours and inquiries in addition to audience growth and engagement
Produce clear monthly performance reporting
Use performance data to continually test creative, messaging, audiences and campaigns
Stay current on social media trends, platform changes and emerging digital marketing opportunities
What We're Looking For Bachelor's degree in Marketing, Business, Communications or a related field
Approximately 3–5+ years of professional experience in social media, digital marketing, content or a related role
Demonstrated experience taking ownership of social media or digital marketing strategy
Strong content creation skills across both photo and video
Excellent writing and communication skills
Understanding of paid social media, digital advertising and lead generation
Strong analytical skills and the ability to connect marketing activity to business results
Comfortable working independently and taking projects from idea through execution
Organized, proactive and able to manage marketing across multiple properties simultaneously
Comfortable spending time on location at properties and occasionally traveling to AXIA properties, as needed for content creation and marketing initiatives
Preferred Experience Experience in commercial real estate, office, multifamily residential real estate, property management, hospitality or another location-based business is strongly preferred.
Experience marketing lease-up properties, office space, apartment communities or other real estate assets is particularly valuable.
Working knowledge of tools such as Meta Ads Manager, Google Analytics, Canva, Adobe Creative Suite, CapCut or similar platforms is a plus.
Who Will Succeed Here This role is best suited for someone entrepreneurial.
You won't be inheriting a large marketing department or an established social media playbook. You will have the opportunity to build both.
We want someone who can walk through one of our properties and immediately start seeing stories, campaigns and opportunities that other people might miss.
The right candidate combines the instincts of a content creator with the commercial mindset of a marketer.

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