Marketing Director

Position : Marketing Director * Home Buying/Home Building industry experience is a MUST HAVE *

Job Type : Full-time/Permanent

Location : Virginia Beach, VA

Work Model : On-site role

The Director of Marketing is a senior leadership role responsible for developing and executing the comprehensive marketing strategy for our organization. This position owns brand positioning, demand generation, digital presence, and community marketing - and leads the marketing team to deliver measurable results aligned to company revenue and growth goals. The Director reports to the President and partners closely with the Sales department to drive pipeline, buyer engagement, and long-term brand equity.

RECENT AND DIRECT HOME BUYING / HOME BUILDING INDUSTRY EXPERIENCE IS A REQUIRED SKILLSET

ROLE DETAILS
Direct Reports: Marketing Manager(s), Marketing Coordinators, Digital Marketing Specialist, Online Sales

STRATEGIC LEADERSHIP

Develop and own the annual marketing strategy aligned to company sales goals and growth targets

Define department-wide KPIs and establish reporting cadences to executive leadership on marketing performance

Lead brand positioning strategy, ensuring consistent messaging and identity across all communities, channels, and customer touchpoints

Identify market opportunities, emerging trends, and competitive threats, and translate insights into actionable strategy

Partner with the Director of Sales / CEO to align marketing investment with revenue priorities and new community launches

TEAM LEADERSHIP & DEVELOPMENT

Recruit, hire, develop, and retain a high-performing marketing & online sales teams including Marketing Coordinators, Digital Marketing, and Online Sales Counselor staff

Set clear performance expectations, conduct regular reviews, and provide ongoing coaching and professional development

Define team structure and delegate responsibilities appropriately, ensuring execution at the coordinator level

Foster a culture of accountability, creativity, and continuous improvement within the marketing department

BUDGET & VENDOR MANAGEMENT

Own the annual marketing budget - develop and present budget allocations to leadership

Approve marketing expenditures, vendor contracts, and agency relationships

Evaluate and optimize spend across all channels, measuring cost-per-lead and return on marketing investment

Negotiate contracts and manage relationships with creative agencies, media partners, and vendors

BRAND & CREATIVE DIRECTION

Own and steward the organization's brand - define standards, guidelines, and visual identity

Provide strategic creative direction for all collateral including ads, brochures, flyers, invitations, and signage

Approve all external-facing copy for website, advertising, and marketing materials

Oversee product photography, video production, and visual storytelling across communities

Direct sales office design, and corporate branding for new communities

DIGITAL MARKETING STRATEGY

Set strategy and own outcomes for all digital marketing channels including SEO, paid digital, email, and social media

Oversee website strategy, user experience, and ongoing content direction - delegate maintenance to the team

Direct social media strategy and brand voice across platforms (Facebook, LinkedIn, Houzz, Pinterest, YouTube, and others)

Oversee management of external listing platforms (BDX, Zillow, etc.) and ensure accuracy and performance

Lead the development and deployment of email marketing campaigns aligned to buyer journey stages

Own CRM strategy, data integrity, and lead management processes in partnership with the online sales team

COMMUNITY & MARKET OUTREACH

Serve as a senior representative of our organization in key industry organizations (Home Builders Association, SMC, Realtors Association, etc.)

Build and maintain strategic relationships with realtor partners, community stakeholders, and media contacts

Direct the planning and execution of realtor and community events in partnership with the sales team

Coordinate marketing efforts for new community launches including signage, model setup, and promotional campaigns

SALES PARTNERSHIP & MARKET INTELLIGENCE

Partner with Sales leadership to align on lead generation goals, buyer pipeline, and community-level marketing support

Present marketing strategy, performance metrics, and new initiatives in sales leadership meetings

Monitor competitive activity, pricing trends, and market dynamics - deliver regular reporting to leadership

Own customer feedback programs including survey strategy, online reviews, and reputation management (with the assistance of the Customer Experience Manager)

Solicit and integrate field feedback from sales staff to continuously improve marketing effectiveness

REQUIRED QUALIFICATIONS

5+ years of work-related experience in this space

Home Buying/Home Building industry experience is a MUST HAVE

People management/leadership experience

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