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CRM Marketing Leader — Journeys, Analytics & Growth

West Coast University, Inc. · Irvine, CA, USA ·

Pay:
$110,256-$159,866/yr
Job type:
Full Time

West Coast University is hiring a Senior Marketing Manager - CRM Marketing to lead CRM campaigns and lead nurturing across WCU and ACC. You will optimize lead conversion, manage Salesforce Marketing Cloud, and drive retention through data-driven email and text journeys.
Collaborate with Performance Marketing, Brand, Admissions, IT, and Compliance to ensure brand-aligned content. The role requires 5–7 years in CRM marketing and deep SFMC expertise; salary ranges from $110,256 to $159,866 per year.

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