Director - BU & Segment Marketing, US & Europe (San Jose)

MediaTek is a global fabless semiconductor industry leader, providing solutions from the edge to the cloud and powering over 2 billion connected devices every year. Established in 1997, our leading-edge technologies keep the world connected and enhance everyday life. At the forefront of innovation, MediaTek drives advancements in transformative technologies such as AI, 5G/6G, Wi‑Fi 8, and embedded intelligence. Our high‑performance, power‑efficient solutions form the foundation for a smarter, more connected world — enabling everything from smartphones, smart homes, and AI PCs to high‑performance computing, automotive, embedded systems, and AI data centers. As a trusted partner to the world’s leading brands, we are committed to ensuring access to world‑class technology for everyone. Our dedication to accelerating AI underscores our mission to enrich the future of humanity.
About the Role MediaTek is looking for a Director of BU and Segment Marketing, reporting to the Head of Marketing, US & Europe, you will own how our edge‑to‑cloud portfolio is positioned in our two most competitive markets. The scope spans Compute, Personal Devices and Wearables, IoT, Automotive, and Data Center ASIC, along with the AI technologies that run across all of them.
You will set positioning, messaging, and go‑to‑market Marcom strategy across the portfolio, working directly with business unit stakeholders in the US and at Taiwan HQ — product line general managers, product management, and engineering leadership — to shape launch and roadmap decisions, and turning competing BU priorities into one coherent plan for the US and Europe. You will work just as closely with the functional teams in corporate communications, analyst relations, digital, and events to bring the story to market, and you will engage directly with press, media, analysts, customers and partners. The role is global, requires close and ongoing alignment with MediaTek’s Taiwan headquarters and US/Europe and Asia teams, and involves approximately 20% international travel.
What You'll Do BU & Segment Marcom Strategy: Own BU and segment Marcom strategy across all business lines — segmentation, target customers, value propositions, and a message hierarchy that runs from the corporate narrative down to individual platforms. Build one coherent MediaTek AI story that spans device and data center rather than a set of disconnected platform pitches.
Business Unit Partnership: Serve as the primary Marcom counterpart to the business units on roadmap and launch planning. Represent US and European market requirements in BU planning cycles, bring customer and competitive evidence into product decisions, and translate technical roadmaps into customer‑facing narratives and sales‑ready material.
Team Leadership & Development: Lead, coach, and grow the BU and segment marketing team and its business‑line leads across Compute, Data Center and Personal Devices, and Automotive and IoT. Set the standard for technical depth, writing quality, and launch discipline; hire to close gaps; and allocate people and budget against business priority rather than equal split.
Go-to-Market & Campaign Execution: Own launch readiness end to end — 360 planning, positioning, campaigns, collateral, briefing decks, demos, web content, sales enablement, and post‑launch measurement. Define and report the metrics that matter, including share of voice, engagement, and influence on pipeline and design wins, and manage Marcom budget and agency partners accordingly.
AI & Technology Narrative: Keep the technical story credible and current across NPU and accelerator architecture, memory and interconnect, performance per watt and per TCO, on‑device versus cloud inference, and the developer software stack — connecting silicon capability to the workloads customers actually run. Show that continuity across form factors as a differentiator against single‑market competitors.
Press, Media & Analyst Engagement: Act as a technical spokesperson for the portfolio and own the briefing and relationship cadence with media and industry analysts alongside corporate communications and AR. Shape the story behind press materials, keynote and demo narratives, and executive briefings for flagship moments including internal events, major tradeshows and prepare executives for their most important external appearances.
Competitive & Market Intelligence: Maintain a live view of competitive roadmaps, customer requirements, and analyst sentiment across every segment we compete in, from the AI PC to the vehicle to the rack. Set the competitive and turn it into a point of view leadership can act on.
Experience: 12+ years in B2B technology marketing, Marcom, or segment and platform marketing in semiconductors, systems, or adjacent deep‑tech markets, including 5+ years leading and developing teams.
Technical foundation: A Bachelor's degree in Engineering, Computer Science, Marketing, or a related field, with demonstrable technical depth. Working knowledge of SoC architecture and the semiconductor value chain — CPU, GPU and NPU subsystems, process nodes, packaging, memory, connectivity, and power and thermal trade‑offs.
AI fluency: Substantive command of AI and ML as it applies to silicon — accelerator architecture, on‑device and edge inference, training versus inference economics, frameworks and runtimes, quantization and deployment.
Portfolio ownership: Proven track record owning positioning, messaging, and launches for a multi‑segment portfolio, with results you can point to.
Business unit collaboration: Demonstrated success partnering with business unit, product management, and engineering organizations across geographies and cultures, including direct collaboration with Asia‑based headquarters teams.
Communication & external presence: Exceptional written and verbal communication, with direct experience briefing press and industry analysts and presenting to customer executives.
Market scope: Experience working across US and European markets, comfort operating across US, Europe, and Taiwan time zones, and willingness to travel approximately 20% internationally, including periodic visits to MediaTek's Taiwan headquarters.
Preferred Qualifications Segment breadth: Direct experience in more than one of: client compute and AI PC, mobile and personal devices, wearables, IoT and edge, automotive, or data center infrastructure.
Data center exposure: Familiarity with AI infrastructure — custom ASIC and XPU programs, advanced packaging, high‑speed interconnect, and rack‑level platform arguments.
Industry background: Prior experience at a fabless semiconductor company or platform vendor, and experience marketing to or through hyperscalers, OEMs and ODMs, or Tier‑1 automotive suppliers. Mandarin language ability is a plus, not a requirement.
Salary range: $201,100 - $286,600 annually.
Location: San Jose, CA (this position requires future employee to work on site at our San Jose, CA office Mon.-Thursday, Friday can be arranged to work from home)
Employee may be eligible for performance bonus, short and long term incentive programs. Actual total compensation will be dependent upon the individual's skills, experience and qualifications. In addition, MediaTek provides a variety of benefits including comprehensive health insurance coverage, life and disability insurance, savings plan, Company paid holidays, Paid time off (PTO), Parental leave, 401K and more.
MediaTek is an Equal Opportunity Employer that is committed to inclusion and diversity to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

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