B2B Product Marketing Lead: Storytelling, Demos & Launches

Caterpillar Inc. is seeking an experienced product marketer to shape go-to-market plans, craft positioning, and produce compelling content that makes complex enterprise technology accessible.
You will own narratives, campaigns, presentations, demos, web content, emails, and short-form videos for dealers and internal stakeholders. The role requires strong writing, storytelling, and visual design skills, with a focus on measurable impact and cross-functional collaboration across product, sales,

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