Sr. Marketing Manager - NA UGG Athletic Lifestyle & Sporting Goods

Sr. Marketing Manager - NA UGG Athletic Lifestyle & Sporting Goods Location: New York, NY - NYC Showroom (Hybrid) Typically 3 times per week in office, Tuesday – Thursday
The Role
As Senior Marketing Manager, Athletic Lifestyle + Sporting Goods, you'll own partnership marketing with key retail accounts across the US and Canada. You'll drive brand heat, product consideration, and conversion across e-commerce and brick-and-mortar distribution for multiple partners. This role is essential in developing and executing integrated marketing plans, representing UGG's interests with external partners, leading multiple projects, and managing marketing budgets. You'll forge productive relationships with cross-functional teams and senior leadership, ensuring exceptional organizational and project management standards.
Your Impact
Support UGG business and brand objectives at key retail partners by collaborating with internal and external teams to develop strategy and marketing approach
Own all components of marketing relationships with assigned partners, representing UGG's interests and mastering partner business and marketing models
Stay tapped into consumer and business trends, competitive developments, and marketplace dynamics to inform marketing strategies
Create and deliver business and brand-oriented marketing briefs to retail partners
Concept and develop integrated marketing campaigns including paid media, social media, public relations, event marketing, and retail point of sale
Drive brand awareness, affinity, conversion, and sell-through with retail partners
Contribute to regional seasonal strategy development by providing account insights and opportunities, aligning marketing planning with North America and Global milestones
Measure and report on effectiveness of marketing initiatives, leveraging data and insights; create thorough post-campaign recaps
Develop and maintain KPI dashboards to monitor real-time campaign performance
Gather tactical performance data, partner feedback, consumer insights, and competitive intelligence to inform future plans and optimization
Project manage multiple concurrent marketing campaigns across several retail partners, keeping internal teams informed and ensuring high-level execution
Manage review and feedback process of all co-op marketing tactics
Manage account-specific marketing budgets, providing recommendations on spend and partnering with Finance for forecasting, reconciliation, and accruals
Who You Are
Affinity for UGG brand
Experience managing cross-functional marketing initiatives from strategy through execution
Excellent writing and presentation skills; comfortable presenting to executive level
Strong organizational and project management skills
Deep understanding of digital media and how it drives business
Ability to solve problems and seek solutions with minimal guidance
Ability to seek information, synthesize, and output relevant marketing strategy
Mentality of constant improvement, innovation, and high level of output
Understands role of other business functions and how they relate to marketing
Knowledgeable about competitive market, retail, and cultural trends
Ability to travel across the US and Canada up to 15% of the time
Education: 4-year degree
Experience: 7–12 years in brand marketing, digital marketing, wholesale marketing, or related functions, preferably within the apparel or footwear industry
Intermediate to advanced proficiency in Microsoft Office (Excel, PowerPoint, Word)
Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection
What We'll Give You –
Competitive Pay and Bonuses
Financial Planning and Wellbeing
Time Away from Work
Extras, Discounts and Perks
Growth and Development
Health and Wellness
$138,600.00 - $187,000.00
The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:
New York, New York
Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.