Pinoy SEO is hiring: GoHighLevel, Website & SEO Specialist in Menlo Park

Help Build a Stronger Lead-Generation and Digital Marketing System for a High-End Custom Home Builder
Supple Homes Inc. is seeking an experienced

GoHighLevel, Website & SEO Specialist

to manage our digital lead intake, follow-up systems, website performance, and search visibility.

This role is ideal for someone who combines strong marketing knowledge with hands‑on technical ability. The right candidate will be comfortable managing the back end of a Webflow designed website, building and maintaining automations in GoHighLevel, improving lead‑response workflows, and developing an advanced SEO strategy that supports both traditional search engines and emerging AI‑powered search platforms.

Based in Menlo Park, California, Supple Homes is a boutique custom home builder with more than 20 years of experience delivering architect‑driven luxury residences throughout Silicon Valley. Our projects typically range from $4 million to $11 million and are known for thoughtful design, strong craftsmanship, and a high level of client service.

Our team is guided by three core values:

Hunger to Evolve, Enjoy the Process, and No Hidden Agenda.

This position may begin as one broad role. As our marketing systems grow, the responsibilities may eventually be divided into separate marketing‑operations and website/SEO positions.

What You’ll Do
GoHighLevel and Lead Management

Manage and maintain the company’s GoHighLevel account, pipelines, forms, calendars, workflows, and automations

Oversee incoming lead intake and ensure inquiries are properly captured, categorized, assigned, and tracked

Build and improve automated email and SMS follow‑up sequences

Monitor leads throughout the intake and follow‑up process to reduce missed opportunities

Maintain accurate contact records, pipeline stages, tags, tasks, and notes

Troubleshoot workflow, integration, form, notification, and tracking issues

Create reporting dashboards for lead sources, response times, conversion activity, and follow‑up performance

Recommend improvements to the company’s CRM and marketing‑automation processes

Website Management and Technical Support

Manage routine website updates, page edits, forms, integrations, redirects, and back‑end configurations

Identify and resolve technical issues that may affect website usability, speed, tracking, or search performance

Maintain analytics, conversion tracking, pixels, forms, and CRM integrations

Work comfortably inside Webflow or a similar website platform

Coordinate with outside developers or specialists when more advanced technical work is required

Help maintain a polished, professional, and reliable online experience across desktop and mobile devices

SEO and AI Search Optimization

Develop and execute a comprehensive SEO strategy for the company website

Perform keyword research focused on luxury residential construction, custom homes, architects, designers, and qualified homeowners

Improve on‑page SEO, including titles, descriptions, headings, internal links, page structure, image optimization, and content relevance

Conduct technical SEO reviews and address issues related to indexing, crawling, site architecture, page speed, schema, and broken links

Develop local SEO strategies for Menlo Park, Silicon Valley, and surrounding service areas

Monitor rankings, organic traffic, conversions, and search visibility

Identify content opportunities that can attract architects, design professionals, and high‑value residential clients

Optimize website content for AI‑assisted search experiences, answer engines, and generative search platforms

Improve the company’s visibility in searches performed through tools such as Google AI results, Claude, ChatGPT, Perplexity, and other emerging discovery platforms

Strengthen the website’s authority, clarity, structured data, and trust signals so its content can be more easily understood and referenced by search engines and AI systems

Stay informed about changes in SEO, generative engine optimization, search algorithms, and digital discovery behavior

Marketing Support and Reporting

Work with company leadership and the Marketing Coordinator to align lead‑generation systems with business priorities

Review lead and website data to identify areas for improvement

Track KPIs related to organic traffic, lead volume, conversion rates, follow‑up activity, and marketing effectiveness

Prepare clear reports explaining results, challenges, and recommended next steps

Support landing pages, campaigns, forms, and other digital marketing initiatives as needed

What We’re Looking For

At least 3 years of relevant experience in digital marketing, marketing automation, website management, SEO, or a related field

Strong hands‑on experience using GoHighLevel

Demonstrated ability to build and manage CRM pipelines, forms, workflows, triggers, email sequences, SMS follow‑ups, and automations

Strong knowledge of technical, on‑page, local, and content‑focused SEO

Current understanding of AI search optimization, answer‑engine optimization, generative search, and evolving online search behavior

Experience managing the back end of Webflow, WordPress, or a similar website platform

Ability to troubleshoot website forms, integrations, analytics, tracking, and automation issues

Familiarity with tools such as Google Analytics, Google Search Console, Google Tag Manager, Ahrefs, Semrush, Screaming Frog, or similar platforms

Strong analytical and problem‑solving skills

Excellent written English and the ability to create clear, polished, and professional content

Highly organized, dependable, and able to manage priorities independently

Comfortable working remotely with a U.S.-based team

Availability for occasional meetings or collaboration during Pacific Time business hours

Experience supporting a construction, real estate, architecture, design, luxury service, or high‑value professional‑services company is preferred but not required.

Compensation and Benefits

Competitive hourly pay of

$12 to $16 per hour , depending on experience and qualifications

Full‑time opportunity, with part‑time availability potentially considered

Flexible remote work arrangement

Occasional availability required during Pacific Time business hours

Long‑term opportunity with an established and growing U.S.-based company

Access to company resources, support, and mentorship

Opportunity to take ownership of important marketing and technology systems

Potential for the position to grow into a senior role or develop into separate specialized positions as business needs evolve

Join a Team That Values Growth, Accountability, and Clear Communication
This is an opportunity for a skilled and resourceful digital professional to take ownership of systems that directly affect lead generation, response quality, website performance, and long‑term business growth.

The ideal candidate will not simply complete assigned tasks. They will actively identify weaknesses, recommend practical improvements, and help build a more organized, measurable, and effective digital marketing operation.

If you are highly experienced with GoHighLevel, technically confident with w

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