Affiliate and Influencer Marketing Manager Job at Sleepyhead in Scottsdale

Affiliate & Influencer Marketing Manager
Location:

Old Town Scottsdale, AZ

Schedule:

Full-Time | In Office

About Sleepyhead
Sleepyhead is one of the fastest-growing brands in the sleep industry — recently named to the Inc. 5000 list of America’s fastest-growing private companies. We’re a modern, Scottsdale-based e-commerce company shaking up the college sleep market with our premium mattress toppers and sleep essentials. Known for our high-performance products, data-driven marketing, and strong brand identity, Sleepyhead has built a loyal following of students, parents, and young adults who love better sleep (and better design).

About the Role
We’re looking for a results-driven

Affiliate & Influencer Marketing Manager

to own and grow Sleepyhead’s affiliate and influencer programs. This person will be responsible for developing partnerships, driving revenue, managing campaigns, and building a scalable creator and affiliate ecosystem across key channels.

The ideal candidate has strong hands‑on experience managing affiliate and influencer programs within a high-growth e‑commerce environment and is comfortable working across platforms including

Impact, Aspire, Amazon, TikTok Shop, and Meta

.

Key Responsibilities

Affiliate & Influencer Strategy:

Develop and execute strategies to grow Sleepyhead’s affiliate and influencer programs, with a focus on increasing revenue, traffic, customer acquisition, and brand awareness.

Program Management:

Own the day-to-day management and growth of affiliate and influencer programs, including recruiting, onboarding, communication, activation, and retention.

Creator Recruitment:

Identify and recruit high-performing influencers, creators, affiliates, and partners who align with the Sleepyhead brand and target customer.

Partnership Development:

Build strong relationships with creators, affiliates, agencies, and other strategic partners to develop long-term, high-performing partnerships.

Campaign Execution:

Plan, launch, and manage influencer and affiliate campaigns across platforms including TikTok Shop, Amazon, Meta, and other social and commerce channels.

Platform Management:

Manage and optimize programs within platforms such as

Aspire, Impact

,

and TikTok Shop

ensuring accurate tracking, reporting, payouts, and campaign execution.

Performance Optimization:

Monitor affiliate and influencer performance, identify opportunities for growth, and continuously optimize partnerships based on revenue, ROAS, conversion, engagement, and other key KPIs.

Reporting & Analytics:

Build and maintain regular reporting on program performance, providing clear insights and recommendations to leadership.

Budget Management:

Manage affiliate and influencer budgets, commissions, gifting, and campaign spend to maximize return on investment.

Cross-Functional Collaboration:

Work closely with creative, marketing, e-commerce, and operations teams to ensure campaigns are aligned with broader business and marketing goals.

Trend & Market Research:

Stay up to date on emerging creator, affiliate, social commerce, and influencer marketing trends and identify opportunities for Sleepyhead to expand into new channels and partnerships.

Program Growth:

Continuously identify new opportunities to scale the affiliate and influencer ecosystem and create innovative programs that drive incremental revenue.

Qualifications

5+ years of experience in affiliate marketing, influencer marketing, creator partnerships, or a related field, preferably within an e-commerce or consumer brand.

Proven track record of growing revenue through affiliate and influencer partnerships.

Hands‑on experience with

Aspire and Impact

required.

Experience with

Impact

or other affiliate marketing platforms.

Experience with

TikTok Shop, Amazon, and Meta

influencer/affiliate programs strongly preferred.

Strong understanding of affiliate structures, commission models, tracking, attribution, and performance marketing.

Experience recruiting, negotiating with, and managing influencers, creators, affiliates, and strategic partners.

Strong analytical skills with the ability to evaluate performance data and turn insights into actionable strategies.

Excellent communication and relationship-building skills.

Highly organized with the ability to manage multiple campaigns, partnerships, and deadlines simultaneously.

Self-starter who can identify opportunities and take ownership without needing constant direction.

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

What We’re Looking For
We’re looking for someone who can

own the affiliate and influencer channel from strategy through execution

. You should be comfortable working in a fast-paced, high-growth e-commerce environment, moving quickly, testing new ideas, building relationships, and using data to determine what is working.

This is a hands‑on role for someone who wants to build and scale a meaningful affiliate and influencer program, not simply manage existing partnerships.

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