PR & Communications Manager Job at Brobston Group in New York

Summary

The PR & Communications Manager will execute public relations and communications initiatives for the brand in the United States. This role oversees press strategy, celebrity and influencer engagement, media relationships, events, gifting, samples, and wholesale and retail marketing support.

Responsibilities

Execute communications strategies, press activations, media partnerships, and celebrity and influencer initiatives.

Manage agency deliverables, press relationships, editorial targets, press releases, coverage tracking, and media databases.

Coordinate press days, fashion shows, VIP dressing, events, gifting initiatives, and sample requests.

Track sample orders, budgets, vendors, competitor activity, and industry trends.

Partner with wholesale, merchandising, retail, and headquarters teams on marketing assets and sample support.

Manage a PR Coordinator or Associate.

Requirements

Bachelor's degree required, preferably in Public Relations, Marketing, or Communications.

At least 5 years of PR experience, preferably in luxury fashion or with a relevant agency.

Strong skills in Microsoft Office, social media platforms, Adobe, Launchmetrics, Cision, and media tracking services.

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