Multimedia Producer (Video & Graphic Design)

Building Service 32BJ Benefit Funds is seeking a hands-on Multimedia Producer (Video & Graphic Design) to support the Health Fund in delivering engaging short-form video and digital and print materials. This onsite role in New York, NY focuses on visual storytelling that strengthens members’ understanding of their health benefits and the Health Fund’s programs and services.

Role overview
In this creative production position, you will manage projects from concept through delivery, using social-first video, graphics, infographics, print design, and other multimedia formats to advance Health Fund priorities. The role reports to the Manager, Marketing & Communications and is classified as Exempt .

What you will do

Conceive, produce, shoot, and edit short-form videos that improve members’ health literacy, understanding of benefits, and awareness of Health Fund programs and services

Build video scripts and storyboard concepts aligned to the audience, key message, production plan, and delivery channel based on department goals

Handle production end-to-end, including scheduling, shooting, editing, packaging, and final delivery, while following established governance for Health Fund communications and securing required releases and approvals

Apply visual communications expertise to refine visual brand guidelines and design social graphics, infographics, brand templates, and other assets that support the Health Fund’s visual brand library

Create social-first video content such as educational videos, tutorials, interviews, and event coverage for digital and internal communications channels

Concept and design health-benefit and campaign-specific postcards, flyers, and other printed materials for 32BJ members and other audiences

Monitor and measure engagement against target metrics, then optimize campaigns to improve performance

Photograph and record 32BJ members, Benefit Funds and Union staff, external partners, and events as needed

Manage multiple creative projects at once, maintain production schedules, and communicate status, risks, and resource needs to relevant stakeholders

Collaborate with colleagues across the Health Fund and other departments, representing the 32BJ Health Fund responsibly when working with vendors and external partners

Perform other related duties and provide additional support as directed by senior leadership and management

Qualifications

3-5 years of experience in videography, multimedia content creation, graphic design, or a related combination

A professional portfolio showcasing video production and graphic design work

Prior experience working in public health, healthcare, labor unions and/or nonprofit organizations

Experience supporting internal stakeholders and translating business needs into creative deliverables

Strong understanding of social-first video, audience behavior, visual storytelling, and the creative elements that increase viewer engagement

Excellent design skills, including translating complex information into clear, high-impact visual communications

Experience optimizing visual content based on audience engagement and other performance metricsAbility to manage simultaneous projects and adapt to changes in direction or prioritization

Commitment to content that supports health, wellness, and member education

Proficiency in Adobe Creative Suite, Canva, Microsoft Office, and PowerPoint

Excellent written, verbal, and interpersonal communication skills

Strong collaboration skills and the ability to work independently and as part of a small team

Strong organizational, time management, and project coordination skills, with attention to detail

Commitment to the 32BJ Health Fund mission to improve the lives of hard-working people by providing sustainable access to affordable, high-quality healthcare

Bachelor’s degree in Film, Multimedia Journalism, Marketing, or a related field, or an equivalent combination of education and relevant experience

English required for speaking, reading, writing, and understanding; Spanish fluency is preferred

Adobe Certified Professional or similar design or visual communication certification preferred

Pay and details

Salary: USD 90,000 - 105,000 per year

Location: New York, NY (onsite)

Department: Health Fund

Reports to: Manager, Marketing & Communications

Union code: N/A

Job code: G2026HF

Management: No

FLSA status: Exempt

Work environment and physical demands

Over 2/3 of the time: Sitting; using hands and fingers; operating a computer and audiovisual equipment; talking, hearing, and viewing computer screens

1/3 to 2/3 of the time: Standing, walking, reaching, bending, and carrying or setting up photography, video, lighting, or related production equipment

Under 1/3 of the time: Stooping, kneeling, crouching, climbing, or balancing while setting up equipment or supporting onsite productions and events

May occasionally be required to transport and position cameras, tripods, lighting, and other audiovisual equipment

Work environment: 1/3 to 2/3 of the time, work near moving or mechanical parts, exposure to radiation, and moderate noise

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