Senior Product Manager, AI Creative Products
New York, NY (on-site)
About SERHANT.
SERHANT. is
the most followed real estate brand in the world, calibrated for the
marketplace of tomorrow, delivering proven results for buyers, sellers, and
developers. SERHANT. revolutionizes the traditional brokerage model by
innovating through media and content creation and is powered by a full-service
in-house film studio as well as an amplification platform that puts our
properties in front of more people than anyone else.
SERHANT. ID
Lab is our in-house creative and branding collective. ID Lab builds complete
visual identities for agents, luxury listings, and new development projects -
logos, brand guides, print and digital collateral, launch campaigns, and
multi-channel marketing plans - and serves as the design engine behind agent
brand packages, property positioning, and new development marketing.
SERHANT.
Studios is our full-service, in-house film and production team. Studios writes,
shoots, and edits cinematic property tours, agent brand films, short-form
social content, and new development launch films, and produces original
programming for LISTED by SERHANT., our real estate media network. Together, ID
Lab and Studios create the marketing that differentiates every SERHANT. agent,
listing, and development.
About the Role
SERHANT. is seeking a Senior Product Manager to define and build a new generation of
AI-powered creative products for SERHANT. ID Lab and SERHANT. Studios. This
role owns product strategy for how premium real estate marketing and studio
content - brand identities, listing collateral, photography, video, and social
campaigns - is conceived, produced, and distributed with AI in the loop.
Reporting
directly to the Chief Technology Officer, this role will own product strategy
from discovery through launch, partnering closely with the
department heads of ID Lab and Studios alongside engineering, design, and
brokerage stakeholders to turn craft-driven creative services into scalable
products for agents, clients, and developers.
The mandate
has two connected halves. The first is operational: building products that make
ID Lab and Studios faster and more efficient at producing high-end
creative work, from intake and briefing through production, review, and
delivery.
The second
is self-serve: giving SERHANT. agents more robust tools to create premium
marketing on their own, while maintaining SERHANT. standards. You will
identify where generative AI can raise the quality, speed, and volume of
creative output without diluting the SERHANT. standard - and be equally clear
about where it cannot. Success means creative products that agents adopt,
clients pay for, and the ID Lab and Studios teams trust.
The ideal candidate
combines strong product intuition, technical fluency with modern AI
tooling, creative judgment, and experience building products for or
with marketing and creative teams. This individual should be comfortable
perating in fast-moving environments, balancing long-term product vision with
day-to-day execution, and making informed prioritization decisions across
competing initiatives.
This is a
highly cross-functional role suited for someone who thrives in ambiguity, takes
wnership, and can independently drive products from concept to adoption.
Responsibilities
- Product Strategy and Ownership:
- Define and own the product roadmap for AI-powered creative and
- marketing products across ID Lab and Studios
- Partner with the heads of ID Lab and Studios to translate their
- creative services into scalable, productized offerings for agents, sellers, and
- developers
- Lab and Studios production efficiency, and self-serve creative tools that
- agents use directly
- Own the full product lifecycle from discovery and requirements
- gathering through launch, iteration, and optimization
- and platform scalability
- quality, production throughput, and revenue impact
- AI-Powered Content and Creative Tooling:
- Identify and validate where generative AI across text, image,
- video, and audio can produce or accelerate premium real estate marketing and
- Partner with engineering to evaluate, test, and deploy generative
- models, creative pipelines, and automation into production workflows
- steps that keep AI-assisted output at the SERHANT. standard
- tools for practical business application
- likeness, and disclosure considerations for AI-generated marketing assets
- Product Discovery and Prioritization:
- Embed with ID Lab designers and Studios producers to map creative
- workflows end to end and find the highest-leverage points for product
- intervention
- Conduct discovery with agents, clients, and developers to
- understand which marketing output actually moves listings and builds brands
- technical feasibility, and organizational goals
- Develop user stories, acceptance criteria, and functional
- specifications for engineering teams
- experimentation, analytics, and user feedback before implementation
- Cross-functional Leadership and Execution:
- Serve as the primary liaison between the ID Lab and Studios
- department heads, engineering teams, design partners, and brokerage
- stakeholders
- coordination in partnership with engineering leadership
- remain focused on high-impact deliverables
- to technical, creative, and executive audiences
- Creative Quality and Operational Scale:
- within reach of agents who are not designers or producers
- Improve ID Lab and Studios production workflows end to end -
- intake, briefs, asset management, review cycles, and delivery - to reduce
- turnaround time and manual effort
- and Studios engagements begin, and keep the two reinforcing rather than
- competing
- teams to implement scalable solutions
- Data and Product Analytics:
- prioritization and product decisions
- effectiveness, adoption, and impact on listing and brand performance
- Partner with technical teams to ensure proper event tracking,
- analytics instrumentation, and reporting visibility
- creative workflow trends to guide ongoing product strategy
- The company reserves the right to add or change duties at any
- time.
Qualifications
- 5-8+ years of product management experience in technology, SaaS, or
- creative and marketing technology environments
- Experience building products for marketing, branding, design, content
- production, or media workflows - marketing technology, creative tooling,
- digital asset management, or similar - strongly preferred
- Proven experience owning products from concept through launch and
- iteration
- Hands-on familiarity with generative AI for content creation, including
- large language models and image, video, or voice generation, alongside an
- understanding of current limits
- Demonstrated experience working alongside creative teams such as
- designers, producers, and editors, and translating craft-driven work into
- Strong understanding of Agile product development methodologies and
- Experience working closely with engineering teams on technical product
- implementation
- Experience with product analytics and reporting tools such as PostHog,
- Amplitude, Mixpanel, Metabase, or similar platforms
- Comfortable with ambiguity and changing priorities
- is a plus
Skills
and brand fit, not delivery metrics alone recommendation statistical methods
Compensation
- listed below will be decided based on factors including, but not limited to,
- skills, prior relevant experience, and specific work location.
- The national base pay range for this position
- within the United States is $180,000 - $200,000 USD. This position is eligible
- for a discretionary bonus based on individual and company performance.
- dental and vision insurance; paid time off and paid holidays; retirement
- benefits; and other company-sponsored benefits, subject to applicable
- eligibility requirements .
Your Location
This position is on-site for candidates based
in the New York City area. The role may include occasional work at additional
SERHANT. offices or attendance at offsites, as agreed to with your manager.
Candidates must live within the United States.
Hiring Statement
SERHANT. is committed to providing a
workplace free from discrimination or harassment. We expect every member of the
SERHANT. community to do their part to cultivate and maintain an environment
where everyone has the opportunity to feel included and is afforded the respect
and dignity they deserve.
Decisions related to hiring, compensating,
training, evaluating performance, or terminating are made fairly, and we
provide equal employment opportunities to all qualified candidates and staff.
We examine our unconscious biases and take responsibility for always striving
to create an inclusive environment that makes every employee and candidate feel
welcome.
At this time, we are not able to offer H-1B visa or any other work authorization sponsorship. To be considered for any of our open roles, candidates must be currently authorized to work in the United States without the need for sponsorship now or in the future.
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