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Data-Driven Performance Marketing Lead

dawarconsulting · South San Francisco, CA, USA ·

Pay:
$107,000-$110,000/yr
Job type:
Full Time

Genentech seeks a Performance Marketing Strategy & Incentives Lead in South San Francisco, to advance data-driven marketing with measurement, experimentation, and governance. You will manage incentive programs, build dashboards, and partner with Marketing, Analytics, Finance, and Operations to optimize campaigns and reporting.
The role requires 5+ years in marketing analytics and a strong grasp of GA4/Adobe Analytics, A/B testing, and attribution.

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