KMG is an award winning sales representative firm providing a wealth of knowledge and trust. Our offices in Minneapolis and Bentonville support our partners at Walmart, Target, BestBuy and Sam’s Club. We deliver on our goal of consistently providing meaningful value to brands, manufactures, and retail partners. We have a unique perspective on how to best build relationships while delivering results. KMG has been named a Best Places to Work for 8 straight years!!
Job Summary - Director, Insights & Analytics
Location: Minneapolis Office (Hybrid)
Reports To/Supports: SVP, Sales
Overview
This is a newly created role at KMG built for someone who wants to establish the insights function from the ground up within the Sales Function. The Director owns Target-focused insights and analytics work across KMG's client portfolio, with a particular emphasis on syndicated data (Circana/IRI) and category-level analysis that drives client business decisions at Target. They lead with a data-driven mindset, collaborate cross-functionally, and serve as a trusted resource across the KMG organization.
While this is a strategic role, the day-to-day is hands‑on: pulling and analyzing data, building client‑ready presentations, and delivering insights directly to clients and internal teams. This person will build the function before it scales. This role is best suited for someone who thrives in a fast‑paced environment, enjoys building something new, and is confident in driving meaningful results, while having fun along the way.
Summary of Responsibilities:
Insights & Analytics
- Serve as KMG's insights lead for Target-focused client engagements, translating Circana/IRI syndicated data, POS/panel data, and consumer trends into clear, actionable recommendations
- Partner with the Sales Function (Sales Leads & Account Manager - Sales) to identify performance opportunities by category, region, and item - from planogram-level detail to broader white-space and innovation opportunities
- Pulls & Analyzes data, market trends, digital trends, and performance to guide assortment and strategy decisions
- Create a cadence of updates to inform & update the KMG Sales Function on how Retailers & MULO is performing
- Build and deliver client-facing insights presentations and business reviews by weaving together independent data sources to tell a sales story leading to actionable recommendations for Target buyers and vendor partners
- Own performance recaps and insights summaries, highlighting key actions and results
- Evaluate, recommend, and help implement insights tools and data subscriptions (syndicated data, digital/search, social listening, in-store traffic, etc.), balancing capability against cost
- Identify and apply AI tools and techniques within KMG's own insights and analytics work to increase the speed and depth of analysis
- Monitor how supplier partners are building AI-driven analytics capabilities internally, and ensure KMG's insights expertise and tools remain at least on par with what those internal teams can deliver
Function Building & Internal Collaboration
- Establish the processes, templates, and best practices for how insights work gets done at KMG — since this function doesn't exist yet, a meaningful part of the job is building it
- Partner with internal KMG team members to align on strategy, share insights, and support each other's success
- Partner closely with sales team and brand representatives to align on the brand's current role within Target and future positioning, including analysis of value positioning, roadmap innovation, marketing opportunities based on competitive digital activity, and whitespace opportunities
- Serve as a go-to resource for peers on syndicated data tools, research methodology, and insights questions - offering input, helping troubleshoot, and contributing to shared teams wins
Requirements
- 5+ years of deep, hands‑on experience with syndicated retail data in both pulling information efficiently and using it effectively
- Extensive experience with IRI/Circana and other Insights resources and tools
- Direct experience working in an Insights Role for CPG Brands or Vendor Rep, and delivering brand and category insights to a Retailer
- Thought leader with a demonstrated ability to translate data into recommendations
- Proven experience building, defining and bringing to life an Insights Function
- Travel as needed
Key Skills & Attributes
- Highly proficient in pulling data from IRI/Circana
- Strong presentation and storytelling skills; able to present confidently to clients and retailer buyers
- Comfortable working independently and building process where none exists
- Ready to apply AI when, where & how it’s applicable
- Highly organized with strong attention to detail and time management
- Clear communicator who can work effectively across functions and levels
- Collaborative team player who others look to for input and support
- Demonstrates a genuine willingness to help others and takes satisfaction in supporting teammates' success, not just their own priorities
- Positive attitude, proactive mindset, and sense of fun