Director, Paid Media Data & DTC/HCP Strategy

AbbVie is seeking an Associate Director, Paid Media DTC & HCP Data Domain Owner to serve as the Enterprise single point-of-contact for paid media data across all DTC and HCP channels. The role governs data strategy, data activation, validation, and governance in collaboration with agencies and internal teams across Media, APEX, BTS, and other functions.
The candidate will lead governance, data standards, and cross-functional alignment while ensuring privacy and regulatory compliance for data

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