Social-First Art Director

Pay Rate: $80 - $85/hr (W2 and benefit options)
Duration: 3–6 month contract with potential for extension
Schedule: Flexible hybrid; candidates should be available to come onsite for key meetings, presentations, and collaboration sessions as needed

The Planet Group is seeking a Social-First Art Director to join our client, a leading insurance and financial services company , on a contract basis. This is an opportunity for a hands‑on creative who lives and breathes social media and understands how to develop work that feels native to the platform, not traditional advertising repurposed for social .

This person will bring a modern, culture‑driven perspective to social and digital creative, taking projects from initial concept through execution. You’ll partner closely with creative directors, copywriters, editors, project managers, account strategists, agency partners, and business stakeholders to create engaging content across TikTok, Meta, and other digital channels.

Social-First Art Director Responsibilities

Concept and create platform‑native social content across TikTok, Meta, and other digital channels

Own projects from creative brief and initial concept through execution and final delivery

Develop culturally relevant creative that strengthens brand presence while feeling authentic to each social platform

Partner with copywriters, editors, creative directors, project managers, account strategists, and business stakeholders to bring ideas to life

Storyboard, design, and help direct short‑form, social‑first video content

Stay current on emerging social trends, formats, cultural moments, platform behaviors, and creator opportunities

Collaborate with external agency and creator partners to identify authentic opportunities for creator‑led content

Translate business objectives, audience insights, and performance data into compelling visual concepts

Experiment with AI‑powered creative tools , including generative image, video, motion, and emerging technologies

Rapidly iterate creative based on feedback, shifting priorities, performance insights, and platform opportunities

Present creative concepts and recommendations to internal stakeholders and cross‑functional teams

Manage multiple projects simultaneously while maintaining a high standard of creative quality and consistency

Social-First Art Director Qualifications

5+ years of experience in Art Direction, Social Media Content Creation, or a related creative discipline

Strong hands‑on art direction and design experience ; this is not a traditional content strategy role

Portfolio demonstrating conceptual thinking, visual storytelling, and high‑quality social and digital creative

Proven ability to develop social‑first, platform‑native content , rather than simply adapting traditional advertising for social

Advanced proficiency with Adobe Creative Suite for Mac

Hands‑on experience creating content using native tools within TikTok, Meta, and other social platforms

Experience concepting and directing short‑form video content

Strong understanding of social media behaviors, platform‑specific formats, audience engagement, and creative best practices

Experience within an external agency, internal creative agency, or similarly fast‑paced creative environment strongly preferred

Comfortable collaborating across creative disciplines and managing multiple stakeholders

Interest in emerging technology and the use of AI in creative development and production

Strong communication and presentation skills

Self‑directed, adaptable, highly collaborative, and comfortable managing multiple priorities

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