Performance Marketing Director

Healthcare shouldn’t be something you worry about when taking care of your family.

That’s why when you join Redirect Health, your healthcare costs

nothing

out of your paycheck—and the same is true for your spouse and children.

No monthly premiums
No deductibles
No surprise medical bills

Most team members avoid tens of thousands of dollars in healthcare costs compared to traditional health plans.

This isn’t a perk.
It’s part of our mission.

Who We Are
Redirect Health exists to make healthcare affordable for small businesses and people who can’t afford traditional employer insurance.

We help real people navigate a system that is often confusing, expensive, and frustrating—and we do it with empathy, accountability, and simplicity.

If you want your work to matter to families every single day, you’ll find purpose here.

How We Work (Our Core Values in Action)
At Redirect Health, our values guide how we show up for each other, our clients, and our members.

We do our best work when we:

Obsess Over People

– We are always helpful, friendly, and human

Own It to Completion

– If we take something on, we see it through

Always Improve & Adapt

– We learn quickly and adjust without ego

Start with “Yes, We Can Help You”

– We lead with solutions

Succeed as a Team

– We win through trust and collaboration

Detest Waste & Unnecessary Complexity

– We simplify to focus on what matters

About This Role
Own and Scale the Company’s Growth Strategy

Lead the development and execution of Redirect Health’s integrated growth marketing strategy across all customer acquisition and brand channels. This role goes beyond paid media and requires ownership of the full growth ecosystem, including paid acquisition, SEO, social media, lifecycle marketing, content, user-generated content (UGC), partnerships, and emerging channels.

You will be responsible for identifying the highest‑leverage growth opportunities, building scalable systems, and driving measurable business outcomes across individuals, families, SMBs, and brokers.

Responsibilities include:

Develop and execute a comprehensive, multi‑channel growth strategy aligned with company goals

Own acquisition and growth initiatives across Meta, Google, SEO, social, email, content, UGC, partnerships, and future channels

Evaluate and test emerging opportunities such as OTT/CTV, out‑of­home, influencer partnerships, AI‑driven personalization, and other scalable acquisition channels

Continuously improve CAC, funnel conversion rates, ROAS, engagement, and customer acquisition efficiency

Build scalable systems for experimentation, testing, optimization, and rapid iteration

Align brand, growth, content, and customer experience into one cohesive growth engine

What You’ll Do
Drive Data‑Informed Growth & Performance

Create visibility into funnel performance, attribution, customer behavior, and marketing effectiveness

Build and improve dashboards, forecasting models, and reporting systems that support executive decision‑making

Translate complex data into clear recommendations and actionable business insights

Balance short‑term acquisition performance with long‑term customer value and brand growth

Partner with Operations and Sales to improve attribution accuracy and pipeline visibility

Build & Lead the Next Generation Marketing Team

This role will play a key leadership role in building the future marketing organization at Redirect Health.

Recruit, mentor, and scale a high‑performing growth marketing team

Build internal capabilities while reducing dependency on external agencies

Help architect and operationalize an AI‑enabled marketing organization using modern AI tools, automation, and agentic AI workflows

Identify opportunities where AI agents and automation can improve marketing speed, personalization, testing, reporting, and operational efficiency

Establish scalable processes, systems, and workflows that support long‑term company growth

Improve the Customer Journey

Identify friction points across acquisition, onboarding, engagement, and retention

Improve customer experience and conversion through testing, optimization, messaging, and customer insight

Ensure marketing reflects the humanity, simplicity, and accessibility of the Redirect Health experience

Collaborate cross‑functionally to align customer experience across the full funnel

Build Cross‑Functional Alignment

Partner closely with Sales, Product, Customer Success, Operations, and Leadership

Align messaging, campaigns, reporting, and growth priorities across departments

Help create a culture of accountability, collaboration, experimentation, and customer‑focused decision‑making

How Success Is Measured
Success in this role is measured by:

Sustainable growth in qualified leads, member acquisition, and revenue contribution

Improved CAC efficiency, funnel conversion performance, and marketing ROI

Clear executive visibility into growth performance and attribution

Increased speed and effectiveness of testing, optimization, and execution

Successful development of scalable marketing systems, workflows, and internal capabilities

Strong cross‑functional collaboration and operational alignment

Progress toward building a modern AI‑enabled marketing organization

What We’re Looking For
We’re looking for someone who:

Has 7+ years of experience leading growth marketing, demand generation, or performance marketing teams

Has experience owning multi‑channel growth strategies beyond paid media alone

Has scaled acquisition programs with meaningful budget responsibility

Is highly analytical and comfortable making decisions based on data and customer insight

Can operate strategically while remaining highly hands‑on

Understands modern AI tools, automation, and the future direction of AI‑enabled marketing

Is excited by the opportunity to help build agentic AI workflows and scalable marketing systems

Thrives in fast‑moving, high‑accountability environments

Can simplify complexity and focus teams around execution and outcomes

Builds strong relationships and collaborates effectively across departments

Is energized by mission‑driven work that directly impacts families and healthcare accessibility

A strong performer in this role is known for:

Turning ambiguity into focused action

Balancing creativity with analytical rigor

Building systems, not just campaigns

Driving results without ego

Creating clarity through data, communication, and leadership

Moving quickly while maintaining strategic thinking

Embracing innovation and challenging outdated marketing models

Why Join Redirect Health
What “Free Healthcare” Actually Means

When we say free, we mean no money out of your paycheck and no cost when you need care:

No monthly premiums

No cost to add your spouse or children

No deductibles (we reimburse them)

No out‑of‑pocket maximums

This benefit alone can save families tens of thousands of dollars.

What You’ll Earn

Salary: $120,000 – $150,000 per year

FREE healthcare for you and your entire family

Dental & Vision insurance

Paid time off & sick time

401(k) access

A mission‑driven team that believes in doing the right thing

Legal Stuff
Redirect Health is an Equal Opportunity Employer (EOE). Employment with Redirect Health is at‑will. Nothing in this job posting or the application process creates a contract or guarantee of employment. Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities required for this role. Duties, responsibilities, and activities may change at any time with or without notice.

Redirect Health does not provide employment‑based visa sponsorship now or in the future for this position. Applicants must be currently authorized to work in the United States without sponsorship.

The pay range for this role is:

120,000.00-150,000.00USD per year (Phoenix)

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