Summary
The Senior Business Development Manager for Wine will set the commercial and marketing roadmap for the Wine portfolio in the New York market, driving execution to deliver commercial KPIs. This hybrid role (3 days per week in the NYC office) partners with brand, commercial sales, and distributor teams to develop strategic account plans and lead market activations. The role focuses on expanding distribution, optimizing market investments, and leading trade and consumer events.
Responsibilities
- Lead local commercial and marketing programming to achieve KPIs and support the overall brand plan.
- Plan and execute brand activations and annual marketing calendar in partnership with brand and field marketing leadership.
- Own and manage market A&P, identify gaps and determine ROI of programs.
- Track performance versus KPIs and adjust plans with distributors and internal teams.
- Develop and lead strategic account plans for priority customers, defining objectives, investments, and execution roadmaps.
- Prospect and secure new distribution, menu placements, and displays in high-impact accounts.
- Deliver GSM presentations, train distributor and commercial sales teams, and host trade and consumer events at key accounts.
Requirements
- Bachelor's degree or equivalent industry experience.
- 7+ years of professional experience in sales and marketing within wine and spirits.
- Strong commercial acumen with proven analytical and business planning skills.
- Ability to influence without direct authority, plus leadership and coaching experience.
- Deep understanding of distributor operations and route-to-market execution.