Performance Marketing Lead

The Role
This is a hands-on role for a doer. You'll run paid acquisition yourself, from building campaigns and buying media to analyzing results and shipping creative tests. You'll direct our in-house creative team day to day, partner with our Head of Brand and Marketing, and report to the co-founders.

What You'll Do
Paid Media

Build, launch, and optimize campaigns yourself across Meta, TikTok (Ads and Shop/GMV Max), and Google/YouTube.

Own results against CAC, ROAS, and MER targets.

Plan and pace spend around inventory, launches, and promotions, and test new channels.

Direct the in-house creative team by writing briefs, setting priorities, and giving feedback based on performance data.

Run the creative process from insight to brief, production, launch, analysis, and iteration.

Keep a steady testing cadence of hooks, formats, angles, and offers, and document what works.

Source and manage UGC creators, and run whitelisting and Spark Ads.

Stay ahead of creative fatigue with fresh volume always in the queue.

Measurement and Growth

Keep tracking clean (pixel, CAPI, UTMs) and read attribution with a critical eye.

Flag landing page, offer, and CRO opportunities that would lift conversion and AOV.

Report weekly on what happened, why, and what's next.

Your Background

4+ years hands-on in DTC paid social, with apparel or fashion strongly preferred.

Direct experience managing $500K–$1M+ in annual spend yourself, not through an agency or team.

Experience running creative testing and briefing designers, editors, or creators.

Strong analytical skills and deep fluency in Ads Manager.

Someone who likes being in the accounts every day and owning outcomes.

Compensation
$80K – $120K per annum, DOE

Location
Mon–Thurs NYC office, Friday remote

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