Wella Company is seeking a Senior Director of Brand Activation for OPI in Calabasas, CA. This hybrid role drives global activation strategy, content, and earned/owned campaigns across markets, while ensuring strong in-market execution in the U.S. and collaboration with global teams.
The role leads media planning, influencer and ambassador programs, and cross-functional teams to deliver high-impact brand moments, with a focus on EMV, engagement, and revenue growth within a masterbrand framework.
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