Creative Design Manager - Brand & Performance

Candidate will be required to work on-site 4-5 days per week

Reports To: Content Director

Location: Milwaukee, WI (On-site)

Candidate will be required to work on-site 4-5 days per week

Employment Type: Full-Time, Salaried, Exempt

About Wantable
At Wantable, we're redefining retail through personalization. Our membership-based model and proprietary technology empower us to curate products that help customers discover confidence and joy through style.

As a data-driven fashion company, we combine human intuition with algorithmic intelligence to deliver personalized assortments - balancing creativity, analytics, and operational precision.

We're seeking a hands-on Fashion Content Manager – AI, Social & Production to create high-performing, high-volume creative that drives measurable business results while strengthening the Wantable brand. This is a player-coach opportunity for a creative leader who loves developing people but still wants to be deeply involved in synthesizing and creating the final product.

About The Role
The Fashion Content Manager is a hands-on creative leader with a strong graphic design background who reports to and works closely with the Content Director, serving as their right hand in bringing the content vision to life.

This role helps translate strategy, execute ideas, and design high-performing content across paid, organic social, ecommerce, email/SMS, and live channels. They will design static and digital creative, own AI content creation, shoot and edit photo and video, assist with styling, and step in wherever needed to keep creative moving.

The ideal candidate is a versatile designer, creator, and manager who is comfortable both behind and in front of the camera and can move quickly from concept to finished creative.

What You'll Do
Creative Design & Execution

Work closely with the Content Director to translate content strategy and creative direction into strong visual executions across paid, organic social, ecommerce, email/SMS, live, and other digital channels

Serve as the Content Director's right hand in moving creative priorities, productions, and deliverables forward

Design and execute content from concept through final delivery, including static graphics, digital ads, social content, email assets, ecommerce creative, campaign graphics, and supporting live content

Help with day-to-day creative production, determining what needs to be designed, shot, edited, or iterated based on campaign and performance priorities

Develop concepts, layouts, shot lists, scripts, and visual approaches that bring campaign ideas to life

Maintain a strong and consistent visual point of view across channels while adapting creative to the needs of each platform

Manage and mentor content contributors while remaining deeply involved in designing and creating the work

Partner with Creative, Growth, Social, Ecommerce, Merchandising, Styling, and the Photo Studio to execute content efficiently

Maintain creative workflows, style guides, templates, testing documentation, and production processes

Team Leadership & Development

Provide day-to-day leadership, mentorship, and creative guidance to assigned content team members, including helping prioritize and direct workload based on business, campaign, and performance needs

Partner with the Content Director to translate broader content priorities into clear assignments, timelines, and expectations for the team

Develop team members through regular feedback, coaching, and hands‑on creative direction, helping strengthen their design, content creation, production, AI, and performance marketing skills

Review work in progress and provide clear, actionable feedback that improves both the quality of the creative and the individual's ability to work more independently over time

Help identify opportunities for team members to take on greater ownership, expand their skill sets, and grow within their roles

Maintain visibility into workload and capacity, proactively flagging competing priorities, bandwidth constraints, or areas where additional direction is needed

Model strong creative judgment, ownership, communication, and adaptability while remaining an active hands‑on contributor alongside the team

AI Design & Content Creation

Own the day‑to‑day creation and design of AI‑generated content, using generative AI to increase the speed, scale, and diversity of Wantable's creative output

Create AI‑generated and AI‑enhanced fashion imagery for paid, organic social, ecommerce, landing pages, email/SMS, and campaign storytelling

Translate direction from the Content Director into polished AI executions that maintain Wantable's visual identity and design standards

Combine AI-generated assets with traditional graphic design, typography, layout, retouching, and compositing to create finished creative—not simply raw AI outputs

Develop repeatable workflows for generating, editing, extending, retouching, compositing, and iterating AI creative

Use AI to rapidly create new versions of successful creative through different environments, compositions, styling executions, and formats

Work directly with physical samples to ensure AI-generated content accurately represents garment color, fabrication, fit, proportions, and product details

Partner with Sample and Studio teams to capture product assets needed for AI creation

Assist with sample check‑in and capture iPhone product photography when needed to accelerate AI production

Maintain high standards for product accuracy, realism, composition, styling, and overall design quality

Stay current on emerging AI image, video, design, editing, and automation tools

Performance Design & Daily Content Creation

Partner with the Content Director and Paid Media team to identify top‑performing creative that should be redesigned, iterated, reshot, or expanded

Design new static and video executions based on winning creative, testing different layouts, hooks, messaging, typography, imagery, product callouts, and visual treatments

Use performance insights to inform design decisions while maintaining strong brand standards

Shoot new static and video content regularly based on proven concepts

Produce a high volume of visually diverse static and video creative rather than relying on a single execution or format

Experiment with creator‑style content, employee‑led videos, product demonstrations, styling content, testimonials, behind‑the‑scenes footage, fashion education, and other social‑first formats

Capture quick‑turn content using an iPhone

Establish regular monitoring cadences to evaluate creative and campaign performance across metrics such as CTR, CVR, CPA/CPO, engagement, retention signals, and other relevant KPIs. Develop fluency in the numbers to understand not only what is performing, but why. Clearly communicate creative learnings, identify patterns and opportunities, and present data‑backed rationale to the Content Director, Paid Media team, and other stakeholders to inform what should be designed, tested, iterated, or created next

Maximize every shoot by capturing additional hooks, formats, crops, stills, B‑roll, and assets that can be turned into future creative

Social Design, Video & On‑Camera Content

Work closely with the Social Media Manager to design, shoot, and create requested organic social content

Translate campaign creative into social‑first graphics, video, stories, reels, and other platform‑native executions

Step in to design or produce social content when Photo Studio capacity is limited or when an idea needs to move quickly

Identify timely, low‑lift opportunities to create visually compelling social content without requiring a traditional production

Be comfortable appearing on camera and serving as on‑camera talent when the concept calls for it

Participate in styling videos, fashion education, product demonstrations, employee‑led content, behind‑the‑scenes content, paid creative, and other brand storytelling

Understand how to communicate naturally on camera in a way that feels conversational, confident, and appropriate for the Wantable customer

Live Content & Production

Help concept, visually develop, film, produce, and participate in live content and live shopping experiences

Partner with Social, Styling, and Creative to develop concepts, visual direction, graphics, and run‑of‑show plans for Lives

Design supporting graphics and visual assets needed before, during, and after live content

Coordinate product, styling, talking points, talent, technical setup, and filming needs

Be comfortable appearing on Lives when appropriate, demonstrating product, discussing styling, or helping guide the conversation

Help evolve Wantable's live content into an engaging, visually cohesive, useful, and shoppable extension of the brand

Design, Photo + Video Editing

Bring a strong graphic design foundation and be able to independently step into creative needs across paid, organic social, ecommerce, email/SMS, live, and other digital channels

Design polished, on‑brand creative in Adobe Photoshop, Canva, and other creative tools, including static graphics, digital ads, social content, email assets, ecommerce graphics, promotional creative, and live‑supporting assets

Translate creative direction, campaign concepts, and performance learnings into compelling visual executions

Adapt core campaign ideas across channels and formats while maintaining a cohesive look and feel

Work comfortably within established brand systems and templates while bringing forward new layouts and design approaches

Apply a strong understanding of typography, hierarchy, composition, color, imagery, layout, and digital‑first design to all creative

Edit short‑form video for paid, organic social, ecommerce, email/SMS, live, and other digital channels

Combine footage, typography, graphics, product imagery, motion, and sound into polished final products

Requirements
What You'll Bring

Strong graphic design foundation with demonstrated ability to translate creative direction into polished, channel‑appropriate visual work

Hands‑on experience creating static, video, social, ecommerce, email/SMS, paid media, and live‑supporting content

Demonstrated creative judgment, prioritization, communication, coaching, and cross‑functional collaboration skills

Fluency with performance metrics and the ability to use CTR, CVR, CPA/CPO, engagement, retention signals, and related KPIs to inform creative decisions

Working proficiency with Adobe Photoshop, Canva, short‑form video editing, mobile/iPhone content capture, and generative AI image/video/design workflows

Ability to build repeatable AI and production workflows while maintaining product accuracy, realism, brand standards, and responsible human review

Comfort appearing on camera and participating in live, product demonstration, styling, and brand storytelling content when needed

Must live in the Milwaukee area or be willing to relocate and work in person at Wantable's Milwaukee headquarters and/or Photo Studio 4-5 days per week

Nice To Have

Working knowledge of Apple technology

Familiarity with Google products (Drive, Gmail and Docs)

Bachelor's degree in Graphic Design, Digital Media, or a related field. An exceptional portfolio and directly relevant experience matter more than pedigree

Experience within fashion, ecommerce, DTC, retail, or another performance‑oriented consumer brand

Experience translating one campaign or creative idea across paid media, email, web, social, and physical touchpoints

Experience developing creative that has been tested and iterated based on measurable performance

You’ll Thrive Here If

You're a player‑coach who genuinely enjoys both developing designers and making creative yourself

You have strong creative instincts and don't need a perfectly defined brief to start solving a problem

You care about results and want to understand not only whether creative performed, but why

You can move comfortably between an ad, email, landing page, social asset, print piece, and integrated campaign

You iterate without ego and see testing as an opportunity to make the work stronger

You're resourceful, proactive, and comfortable solving problems independently

You use data to sharpen creative judgment rather than seeing creativity and performance as competing priorities

You embrace AI, automation, and systems as ways to increase creative capacity without sacrificing taste or craftsmanship

You take ownership and see work through from idea to execution, learning, and improvement

You balance high standards with speed and know when further refinement adds value—and when it's time to ship

You move quickly from concept to finished creative while balancing quality, performance, and brand consistency

How We Work At Wantable

High ownership. You are trusted to make decisions that directly impact customers and financial performance

Hard‑working and hands‑on. We move fast, stay scrappy, and focus on impact

Independent thinkers. We value leaders who confidently make data‑driven decisions without layers of approvals

Low bureaucracy. We avoid committees, long processes, and unnecessary steps

Love of fashion & product. We combine data with intuition to create experiences customers love

Results over pedigree. What you've built matters more than where you've been

Benefits
Why Wantable?

Be part of a dynamic, fast‑growing company that has innovation and creativity embedded in its DNA

A chance to shape our customers' journey and leave a lasting impact on their self‑confidence, one order at a time

Join a collaborative environment where your ideas matter, your efforts are rewarded and you can see results in real time

We have a laid‑back, casual environment in a state‑of‑the‑art HQ in Walkers Point.

We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.

Even more exciting: paid vacation and seven paid holidays per year, plus a 50% discount on all merchandise and a generous 50% discount on 41Fork Exchange located in the Wantable Cafe at our Corporate HQ in Walker's Point. You'll be eligible for the discount on your first day!

Important, but maybe less thrilling: we have ample parking, we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre‑tax and Roth options).

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